Abstract
This article provides a content analysis of the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research and the Journal of the Academy of Marketing Science over the period 1977–2002. 4,463 articles were surveyed. The analysis reveals the leading authors, institutions and topics.
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© 2015 Academy of Marketing Science
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West, D., Ford, J.B., Magnini, V.P., LaTour, M.S., Polonsky, M.J. (2015). A Backward Glance of who and what Marketing Scholars have Been Researching, 1977–2002. In: Robinson, Jr., L. (eds) Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10963-3_203
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DOI: https://doi.org/10.1007/978-3-319-10963-3_203
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