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Zusammenfassung

Viele Organisationen befinden sich im Umbruch. Globale sozio-ökonomische und technologische Megatrends, wie beispielsweise demographische Veränderungen und Digitalisierung, sind Ursachen dieser Transformation. Alte Organisationsformen werden den veränderten Kundenbedürfnissen nicht mehr gerecht. Während disruptive Entwicklungen und Innovationen eingehend untersucht wurden, wurde das Thema disruptiver Organisationen hinsichtlich zukünftig notwendiger neuer Organisationsformen nur unzureichend diskutiert. Diese Veränderungen werden hinsichtlich interner und externer Kundenbedürfnissen notwendig. Beide Stakeholder-Gruppen erwarten eine immer schnellere, individualisierte und flexiblere Antwort auf ihre persönlichen Bedürfnisse. Um eine Antwort auf mögliche radikale Veränderungen von Organisationen zu erhalten wurden Manager/innen hinsichtlich zukünftiger Organisationen befragt. Die Ergebnisse der Umfrage von 129 Manager/innen zeigen eine Abkehr von traditionellen Organisationsformen hinsichtlich Kommunikation und der Rolle von der Firma als reinem Arbeitsort. Zwei neue modellhaften Organisationsansätze werden vorgestellt und fünf konkrete Handlungsempfehlungen, einem disruptiven Organisationsveränderungsansatz zu folgen, abgeleitet.

Abstract

Organizations are driven by continuous change. Global, socio-economic and technological megatrends – demographic changes and digitalization – are the reasons for transformation. Traditional organization forms are not in line with customers‘ need. Disruptive modes of development and innovations have been intensively discussed elsewhere. The topic of disruptive organization have not been discussed towards internal and external customer relations, although of high relevance. 129 Managers answered on communication ways and the purpose of upcoming meaning for the working place/office. Two new models and five concrete recommendations have been established for upcoming future organization.

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Correspondence to Arnd Albrecht MBA.

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Albrecht, A. Disruptive Organisation. Gr Interakt Org 48, 185–192 (2017). https://doi.org/10.1007/s11612-017-0380-8

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  • DOI: https://doi.org/10.1007/s11612-017-0380-8

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