Abstract
Narratives are important tools in constructing an organization, and individual and collective narratives about key actors and critical events compete in defining the organization and making sense of the challenges faced in organizational change processes.
This article introduces narrative interviewing and narrative analysis as qualitative methods relevant to international business research, with illustrations from a case study of a cross-border merger.
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Søderberg, AM. Narrative interviewing and narrative analysis in a study of a cross-border merger. MANAGE. INT. REV. 46, 397–416 (2006). https://doi.org/10.1007/s11575-006-0098-2
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DOI: https://doi.org/10.1007/s11575-006-0098-2