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An empirical comparison of consumer usability preferences in online shopping using stationary and mobile devices: results from a college student population

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Abstract

To determine the differences in user preferences between electronic and mobile commerce in consumer shopping, a 25-item survey concerning usability aspects of the two media was implemented on one hundred and eighteen college e-shoppers with experience in mobile devices. The Mobile Commerce Comparison Survey (MCCS) had four validated comparison factors: human factors-related, interface features, product-, and service-related factor. The comparison concludes that usability issues are perceived to be behind in m-commerce, and that m-commerce should be a shopping medium complementary to classic e-commerce rather than a direct alternative to it. Future studies may include empirical usability experiments for m-commerce tasks.

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Authors and Affiliations

  1. Department of Information Systems, University of Maryland, Baltimore County, 1000 Hilltop Circle, Baltimore, MD, 21250, USA

    A. Ant Ozok

  2. Department of Management/Management Information Systems, University of West Florida, Pensacola, FL, 32514, USA

    June Wei

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  1. A. Ant Ozok
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  2. June Wei
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Correspondence to A. Ant Ozok.

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Ozok, A.A., Wei, J. An empirical comparison of consumer usability preferences in online shopping using stationary and mobile devices: results from a college student population. Electron Commer Res 10, 111–137 (2010). https://doi.org/10.1007/s10660-010-9048-y

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