Skip to main content
SpringerLink
Log in

Ethical Pursuit or Personal Nirvana? Unpacking the Practice of Danshari in China

  • Original Paper
  • Published:
Journal of Business Ethics Aims and scope Submit manuscript

Abstract

The rapid economic growth and surge of consumerism in emerging markets have placed significant pressure on the environment and consumers. While well-researched ethical consumption remedies may be effective in the Western contexts, they may not be readily translatable in emerging markets due to institutional and socio-cultural differences. This research examines the popular practice of Danshari in China and investigates how this self-oriented practice leads to other-oriented ethical consumption behaviours. Using qualitative data gathered from online sharing and interviews, we unpack how Danshari practitioners question and reshape their relationship with possessions and consumption to enhance their self-concept clarity. This clarified and elevated self-concept, in turn, leads to ethical consumption behaviours. Unlike Western ethical consumption concepts that are driven by principles or ideologies, Danshari’s essence of detachment, self-orientation, and action focus resonate with traditional Chinese teachings, providing a pragmatist approach to cultivating ethical consumption behaviours in China. This research adds to the growing body of pragmatism-based ethics research, expands the discussion of the link between consumption and the self, and offers valuable insights into promoting ethical consumerism in emerging markets.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Fig. 1
Fig. 2
Fig. 3

Similar content being viewed by others

Data availability

This study’s qualitative data, including scrapped online posts and anonymized interview transcripts, are housed at Xiamen University. Given the nature of the qualitative data and to ensure the privacy and confidentiality of participants, direct access to the data is not publicly available. However, researchers who wish to access the data for scholarly purposes can request access by contacting the corresponding author at junye@xmu.edu.cn. Each request will be considered on a case-by-case basis, with a commitment to uphold the confidentiality and integrity of the data and the privacy of participants.

Notes

  1. Retrieved from http://culture.people.com.cn/n1/2019/1220/c1013-31515958.html.

  2. Retrieved from http://www.xfrb.com.cn/article/news/11324485546636.html.

  3. The target forum can be accessed at https://www.zhihu.com/topic/19938518/hot.

  4. For online communities in Zhihu, managers of the communities select the high-quality posts and put them in an excellent posts’ category. Content operators compile the high-quality posts based on algorithm-based assessment of likes from readers, word count and professional style of the post writing, timeliness, and feedback from readers, etc.

  5. We launched a short survey on Credamo to explore the general public’s perception and knowledge of Danshari. The survey reached 229 adults (66.8% female, 83.9% aged 20–39); only 4 (1.7%) respondents had never heard of Danshari. Among the remaining 225 respondents, when asked what they think was the origin of the term, 83 mentioned neither the original book nor Japan. Instead, they thought Danshari came from the Internet (8.3%), unspecified books (4.4%), China (1.3%), Buddhism (0.9%), novels (0.9%), and daily idiom (0.4%), with 18.3% claiming that they had no idea where this term originated. Understanding of Danshari, measured by an open-ended question, included “a life attitude”, “becoming detached”, “focusing on the present or self”, “learning to say goodbye”. While Danshari originated in Japan as a decluttering method and lifestyle to revisit self-possession relationship, our evidence shows that it has been interpreted and transmitted among the Chinese public with a broader meaning.

References

  • Ahuvia, A. C. (2005). Beyond the extended self: Loved objects and consumers’ identity narratives. Journal of Consumer Research, 32(1), 171–184. https://doi.org/10.1086/429607

    Article  Google Scholar 

  • Andorfer, V. A., & Liebe, U. (2012). Research on fair trade and consumption—A review. Journal of Business Ethics, 106, 415–435.

    Article  Google Scholar 

  • Barrientos, S., & Smith, S. (2007). Do workers benefit from ethical trade? Assessing codes of labour practice in global production systems. Third World Quarterly, 28(4), 713–729.

    Article  Google Scholar 

  • Baumeister, R. F. (1986). Identity: Cultural change and the struggle for self. Oxford University Press.

    Google Scholar 

  • Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15(2), 139–168.

    Article  Google Scholar 

  • Bellezza, S., Gino, F., & Keinan, A. (2014). The red sneakers effect: Inferring status and competence from signals of nonconformity. Journal of Consumer Research, 41(1), 35–54. https://doi.org/10.1086/674870

    Article  Google Scholar 

  • Berniūnas, R., Silius, V., & Dranseika, V. (2022). Moralization East and West: Moralizing different transgressions among Chinese, Americans, and Lithuanians. Asian Journal of Social Psychology, 25, 185–197.

    Article  Google Scholar 

  • Blazek, M., & Besta, T. (2012). Self-concept clarity and religious orientations: Predictions of purpose in life and self-esteem. Journal of Religion and Health, 51(3), 947–960.

    Article  Google Scholar 

  • Brough, A. R., & Isaac, M. S. (2012). Finding a home for products we love: How buyer usage intent affects the pricing of used goods. Journal of Marketing, 76(4), 78–91. https://doi.org/10.1509/jm.11.0181

    Article  Google Scholar 

  • Buchtel, E. E., Guan, Y., Peng, Q., Su, Y., Sang, B., Chen, S. X., & Bond, M. H. (2015). Immorality East and West: Are immoral behaviors especially harmful, or especially uncivilized? Personality and Social Psychology Bulletin, 41(10), 1382–1394.

    Article  Google Scholar 

  • Campbell, J. D., Trapnell, P. D., Heine, S. J., Katz, I. M., Lavallee, L. F., & Lehman, D. R. (1996). Self-concept clarity: Measurement, personality correlates, and cultural boundaries. Journal of Personality and Social Psychology, 70(1), 141–156. https://doi.org/10.1037/0022-3514.70.6.1114

    Article  Google Scholar 

  • Carrigan, M., Szmigin, I., & Wright, J. (2004). Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market. Journal of Consumer Marketing, 21(6), 401–417.

    Article  Google Scholar 

  • Carrington, M., Chatzidakis, A., Goworek, H., & Shaw, D. (2021). Consumption ethics: A review and analysis of future directions for interdisciplinary research. Journal of Business Ethics, 168(2), 215–238. https://doi.org/10.1007/s10551-020-04425-4

    Article  Google Scholar 

  • Carrington, M. J., Neville, B. A., & Whitwell, G. J. (2010). Why ethical consumers don’t walk their talk: Towards a framework for understanding the gap between the ethical purchase intentions and actual buying behaviour of ethically minded consumers. Journal of Business Ethics, 97(1), 139–158. https://doi.org/10.1007/s10551-010-0501-6

    Article  Google Scholar 

  • Carrington, M. J., Neville, B. A., & Whitwell, G. J. (2014). Lost in translation: Exploring the ethical consumer intention-behavior gap. Journal of Business Research, 67(1), 2759–2767. https://doi.org/10.1016/j.jbusres.2012.09.022

    Article  Google Scholar 

  • Chen, W.-F., Wang, X., Gao, H., & Hong, Y.-Y. (2019). Understanding consumer ethics in China’s demographic shift and social reforms. Asia Pacific Journal of Marketing and Logistics, 31(3), 627–646. https://doi.org/10.1108/APJML-10-2017-0250

    Article  Google Scholar 

  • Cherrier, H. (2009). Anti-consumption discourses and consumer-resistant identities. Journal of Business Research, 62(2), 181–190.

    Article  Google Scholar 

  • Cherrier, H., Black, I. R., & Lee, M. (2011). Intentional non-consumption for sustainability: Consumer resistance and/or anti-consumption? European Journal of Marketing, 45(11), 1757–1767. https://doi.org/10.1108/03090561111167397

    Article  Google Scholar 

  • Cherrier, H., & Murray, J. B. (2007). Reflexive dispossession and the self: Constructing a processual theory of identity. Consumption Markets & Culture, 10(1), 1–29. https://doi.org/10.1080/10253860601116452

    Article  Google Scholar 

  • Chung, J. Y. (2022). Chinese consumers’ attitudes toward animal welfare: Behaviors, beliefs, and responses to messaging. Faunalytics. Retrieved from https://faunalytics.org/chinese-consumer-attitudes/

  • Corbin, J., & Strauss, A. (2008). Basics of qualitative research: Techniques and procedures for developing grounded theory. Sage.

    Book  Google Scholar 

  • Craig-Lees, M., & Hill, C. (2002). Understanding voluntary simplifiers. Psychology & Marketing, 19, 187–210.

    Article  Google Scholar 

  • Culiberg, B., & Bajde, D. (2013). Consumer recycling: An ethical decision-making process. Journal of Consumer Behavior, 12(6), 449–459.

    Article  Google Scholar 

  • Cushman, P. (1990). Why the self is empty: Toward a historically situated psychology. American Psychologist, 45(5), 599–611. https://doi.org/10.1037/0003-066X.45.5.599

    Article  Google Scholar 

  • Daly, M. (2014). Pragmatist ethics: A dynamical theory based on active responsibility. Neuroscience, neurophilosophy and pragmatism (pp. 264–290). Palgrave Macmillan.

    Google Scholar 

  • Dancy, J. (2004). Ethics without principles. Oxford University Press.

    Book  Google Scholar 

  • Dewey, J. (1930). The quest for certainty: A study of the relation of knowledge and action. The Journal of Philosophy, 27(1), 14–25.

    Article  Google Scholar 

  • Elkington, J. (1994). Towards the sustainable corporation: Win-win-win business strategies for sustainable development. California Management Review, 36(2), 90–100.

    Article  Google Scholar 

  • Etzioni, A. (1998). Voluntary simplicity: Characterization, select psychological implications, and societal consequences. Journal of Economic Psychology, 19, 619–643.

    Google Scholar 

  • Fernandez, K. V., Brittain, A. J., & Bennett, S. D. (2011). “Doing the duck”: Negotiating the resistant-consumer identity. European Journal of Marketing, 45(11), 1779–1788. https://doi.org/10.1108/03090561111167414

    Article  Google Scholar 

  • Giesler, M., & Veresiu, E. (2014). Creating the RESPONSIBLE CONSumer: Moralistic governance regimes and consumer subjectivity. Journal of Consumer Research, 41(3), 840–857.

    Article  Google Scholar 

  • Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking qualitative rigor in inductive research: Notes on the gioia methodology. Organizational Research Methods, 16(1), 15–31. https://doi.org/10.1177/1094428112452151

    Article  Google Scholar 

  • Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine Publishing.

    Google Scholar 

  • He, H., Kukar-Kinney, M., & Ridgway, N. M. (2018). Compulsive buying in China: Measurement, prevalence, and online drivers. Journal of Business Research, 91, 28–39. https://doi.org/10.1016/j.jbusres.2018.05.023

    Article  Google Scholar 

  • Hiller, A., & Woodall, T. (2019). Everything flows: A pragmatist perspective of trade-offs and value in ethical consumption. Journal of Business Ethics, 157(4), 893–912.

    Article  Google Scholar 

  • Irwin, J. (2015). Ethical consumerism isn’t dead, it just needs better marketing. Harvard Business Review. Retrieved from https://hbsp.harvard.edu/product/H01TIF-PDF-ENG

  • Jacobs, D. C. (2004). A pragmatist approach to integrity in business ethics. Journal of Management Inquiry, 13(3), 215–223. https://doi.org/10.1177/1056492604268203

    Article  Google Scholar 

  • Jaffee, D. (2010). Fair trade standards, corporate participation, and social movement responses in the United States. Journal of Business Ethics, 92(2), 267–285.

    Article  Google Scholar 

  • Kushwah, S., Dhir, A., & Sagar, M. (2019). Ethical consumption intentions and choice behavior towards organic food: Moderation role of buying and environmental concerns. Journal of Cleaner Production, 236, 117519.

    Article  Google Scholar 

  • Lastovicka, J. L., & Fernandez, K. V. (2005). Three paths to disposition: The movement of meaningful possessions to strangers. Journal of Consumer Research, 31(4), 813–823. https://doi.org/10.1086/426616

    Article  Google Scholar 

  • Lastovicka, J. L., & Sirianni, N. J. (2011). Truly, madly, deeply: Consumers in the throes of material possession love. Journal of Consumer Research, 38(2), 323–342. https://doi.org/10.1086/658338

    Article  Google Scholar 

  • Laufer, W. S. (2003). Social accountability and corporate greenwashing. Journal of Business Ethics, 43(3), 253–261.

    Article  Google Scholar 

  • Lee, G., Lee, J., & Sanford, C. (2010). The roles of self-concept clarity and psychological reactance in compliance with product and service recommendations. Computers in Human Behavior, 26(6), 1481–1487.

    Article  Google Scholar 

  • Lodi-Smith, J., & Crocetti, E. (2017). Self-Concept clarity development across the lifespan. Self-concept clarity (pp. 67–84). Springer.

    Chapter  Google Scholar 

  • Makri, K., Schlegelmilch, B. B., Mai, R., & Dinhof, L. (2020). What we know about anticonsumption: An attempt to nail jelly to the wall. Psychology & Marketing, 37(2), 177–215.

    Article  Google Scholar 

  • McAdams, D. P. (2011). Narrative identity. In S. J. Schwartz, K. Luyckx, & V. L. Vignoles (Eds.), Handbook of identity theory and research (pp. 99–115). Springer.

    Chapter  Google Scholar 

  • McCracken, G. (1986). Culture and consumption: A theoretical account of the structure and movement of the cultural meaning of consumer goods. Journal of Consumer Research, 13, 71–84. https://doi.org/10.1086/209048

    Article  Google Scholar 

  • Moore, G. (2004). The fair trade movement: Parameters, issues and future research. Journal of Business Ethics, 53(1), 73–86.

    Article  Google Scholar 

  • Moosmayer, D. C. (2020). Breaking the spell—A cosmopolitan perspective on starbucks’ fair trade commitment in China. Academy of Management Proceedings. https://doi.org/10.5465/AMBPP.2020.20831abstract

    Article  Google Scholar 

  • Noguti, V., & Bokeyar, A. L. (2014). Who am I? The relationship between self-concept uncertainty and materialism. International Journal of Psychology, 49(5), 323–333.

    Article  Google Scholar 

  • Parker, J. (2009). Burgeoning bourgeoisie: A special report on the new middle classes in emerging markets. The Economist, 14, 1–14.

    Google Scholar 

  • Penaloza, L., & Price, L. L. (2003). Consumer resistance: A conceptual overview. Advances in Consumer Research, 20(1), 123–128.

    Google Scholar 

  • Pouryousefi, S., & Freeman, R. E. (2021). The promise of pragmatism: Richard Rorty and business ethics. Business Ethics Quarterly, 31(4), 572–599. https://doi.org/10.1017/beq.2021.6

    Article  Google Scholar 

  • Price, L. L., Arnould, E. J., & Curasi, C. F. (2000). Older consumers’ disposition of special possessions. Journal of Consumer Research, 27(2), 179–201. https://doi.org/10.1086/314319

    Article  Google Scholar 

  • Reeves, R. A., Baker, G. A., & Truluck, C. S. (2012). Celebrity worship, materialism, compulsive buying, and the empty self. Psychology and Marketing, 29(9), 674–679. https://doi.org/10.1002/mar.20553

    Article  Google Scholar 

  • Ross, G. R., Meloy, M. G., & Bolton, L. E. (2021). Disorder and downsizing. Journal of Consumer Research, 47, 959–977.

    Article  Google Scholar 

  • Sarial-Abi, G., Gürhan-Canli, Z., Kumkale, T., & Yoon, Y. (2016). The effect of self-concept clarity on discretionary spending tendency. International Journal of Research in Marketing, 33(3), 612–623.

    Article  Google Scholar 

  • Schor, J. B. (1998). The overspent American: Upscaling, downshifting, and the new consumer (p. 272). Basic books.

    Google Scholar 

  • Schröder, M. J., & McEachern, M. G. (2004). Consumer value conflicts surrounding ethical food purchase decisions: A focus on animal welfare. International Journal of Consumer Studies, 28, 168–177.

    Article  Google Scholar 

  • Scott, W. R. (1995). Institutions and organizations. Sage.

    Google Scholar 

  • Sedikides, C. (1995). Central and peripheral self-conceptions are differentially influenced by mood: Tests of the differential sensitivity hypothesis. Journal of Personality and Social Psychology, 69(4), 759–777. https://doi.org/10.1037/0022-3514.69.4.759

    Article  Google Scholar 

  • Sen, S., Gürhan-Canli, Z., & Morwitz, V. (2001). Withholding consumption: A social dilemma perspective on consumer boycotts. Journal of Consumer Research, 28(3), 399–417.

    Article  Google Scholar 

  • Setterlund, M. B., & Niedenthal, P. M. (1993). Who am I? Why am I here? Self-esteem, self-concept clarity, and prototype matching. Journal of Personality and Social Psychology, 65, 769–780.

    Article  Google Scholar 

  • Shaw, D., McMaster, R., & Newholm, T. (2016). Care and commitment in ethical consumption: An exploration of the ‘attitude-behaviour gap.’ Journal of Business Ethics, 136(2), 251–265.

    Article  Google Scholar 

  • Slotter, E. B., & Emery, L. F. (2017). Self-concept clarity and social role transitions. Self-concept clarity (pp. 85–106). Springer International Publishing.

    Chapter  Google Scholar 

  • Stammerjohan, C., & Webster, C. (2002). Trait and situational antecedents to non-consumption. ACR North American Advances.

    Google Scholar 

  • Strauss, A. (1987). Qualitative analysis for social scientists. Cambridge University Press.

    Book  Google Scholar 

  • Thangavelu, P. (2022). The success of Patagonia’s marketing strategy. Investopedia. https://www.investopedia.com/articles/personal-finance/070715/success-patagonias-marketing-strategy.asp

  • Tseëlon, E. (2011). Introduction: A critique of the ethical fashion paradigm. Critical Studies in Fashion & Beauty, 2(1–2), 3–68.

    Article  Google Scholar 

  • Vartanian, L. R., & Dey, S. (2013). Self-concept clarity, thin-ideal internalization, and appearance-related social comparison as predictors of body dissatisfaction. Body Image, 10, 495–500.

    Article  Google Scholar 

  • Vignoles, V. L., Regalia, C., Manzi, C., Golledge, J., & Scabini, E. (2006). Beyond self-esteem: Influence of multiple motives on identity construction. Journal of Personality and Social Psychology, 90(2), 308–333. https://doi.org/10.1037/0022-3514.90.2.308

    Article  Google Scholar 

  • Wallendorf, M., & Arnould, E. J. (1988). “My favorite things”: A cross-cultural inquiry into object attachment, possessiveness, and social linkage. Journal of Consumer Research, 14(4), 531–547. https://doi.org/10.1086/209134

    Article  Google Scholar 

  • Wilson, A. V., & Bellezza, S. (2022). Consumer minimalism. Journal of Consumer Research, 48(5), 796–816.

    Article  Google Scholar 

  • Winterich, K. P., Reczek, R. W., & Irwin, J. R. (2017). Keeping the memory but not the possession: Memory preservation mitigates identity loss from product disposition. Journal of Marketing, 81(5), 104–120. https://doi.org/10.1509/jm.16.0311

    Article  Google Scholar 

  • York, J. G. (2009). Pragmatic sustainability: Translating environmental ethics into competitive advantage. Journal of Business Ethics, 85(Suppl 1), 97–109. https://doi.org/10.1007/s10551-008-9950-6

    Article  Google Scholar 

  • Zhang, K., & Liu, Z. (2020). An investigation on fair trade business: Opportunities and challenges. Supply chain and logistics management: Concepts, methodologies, tools, and applications (pp. 1205–1227). IGI Global.

    Chapter  Google Scholar 

  • Zhang, K., & Wen, Z. (2008). Review and challenges of policies of environmental protection and sustainable development in China. Journal of Environmental Management, 88(4), 1249–1261.

    Article  Google Scholar 

Download references

Acknowledgements

We would like to thank all the interviewees who generously shared their rich and insightful experiences of Danshari. We would also like to extend our gratitude to the funding providers for their support. This paper utilized OpenAI’s ChatGPT in, and only in, line-level copy-editing during the final round of revision.

Funding

This work is supported by the Natural Science Foundation of Fujian Province (Grant Nos. 2020J05013, 2021J01038), Fundamental Research Funds for the Central Universities (Grant No. 2072021060) National Natural Science Foundation of China (Grant No. 72172131).

Author information

Author notes

  1. Charis X. Li and Xiao-xiao Liu have contributed equally to this work.

Authors and Affiliations

  1. Grenoble Ecole de Management, 38000, Grenoble, France

    Charis X. Li

  2. School of Management, Xiamen University, 422 Siming South Rd., Xiamen, 361005, China

    Xiao-xiao Liu, Jun Ye, Siyu Zheng & Songyin Cai

  3. School of Tourism Management, Sun Yat-sen University, 510275, Guangzhou, China

    Songyin Cai

Authors
  1. Charis X. Li
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Xiao-xiao Liu
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Jun Ye
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Siyu Zheng
    View author publications

    You can also search for this author in PubMed Google Scholar

  5. Songyin Cai
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Jun Ye.

Ethics declarations

Conflict of interest

There is no conflict of interest from any financial support for any of the authors. The authors have no competing interests to declare that are relevant to the content of this article.

Ethical Approval

This research involves human participants as interviewees, who were invited and voluntarily joined the interviews.

Additional information

Publisher's Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Appendices

Appendix 1a Interview Guide

  1. 1.

    Please describe one of your experiences of Danshari. Have you ever heard or read the book “Danshari: Shin Katazukejutsu” by Hideko Yamashita? If not, how did you begin to learn about Danshari? What features of Danshari were attractive to you?

  2. 2.

    What factors (e.g., any person or event) motivated you to start to Danshari? What are your motivations to keep trying Danshari?

  3. 3.

    When you began to Danshari, what items did you deal with first? How did you deal with these items? Why did you choose these items for Danshari?

  4. 4.

    What difficulties did you encounter in the process of Danshari? How did you overcome these difficulties? Or whether and how did you give up Danshari due to these challenges?

  5. 5.

    What changes have you experienced as a result of Danshari? For example, your view of consumption, consumption patterns, inner world, behavioural pattern, interpersonal relationships, etc.?

  6. 6.

    After sharing your personal experience of Danshari, can you summarize what Danshari means to you? Did your thinking, feeling, and practising of Danshari happen simultaneously or sequentially? What do you think of this process?

  7. 7.

    What is the impact of your Danshari experiences on your view of consumption and behaviours? How do you evaluate the necessity of consumption? How do you manage your desire to consume the products you want but are not really necessary?

  8. 8.

    As a consumer, what kinds of ethical issues (environmental protection, natural resources, etc.) have you paid attention to given the experiences of Danshari?

  9. 9.

    During the process of Danshari, how did your family and friends think about the changes you have made? How do these feedbacks affect your practice of Danshari?

  10. 10.

    In your opinion, what are the similarities and differences between the lifestyle advocated by Danshari and Minimalism? Do you consider yourself a minimalist?

Appendix 1b Guide for the Follow-Up Interview

  1. 1.

    Have you still been practising Danshari since the last interview? If so, what are the new changes and feelings from Danshari? If not, what challenges did you encounter?

  2. 2.

    Have you formed a habit of Danshari that guides your consumption decisions subconsciously? Or do you need to evaluate the necessity of every purchase deliberately?

  3. 3.

    What do you think of the term “Danshari”? What meanings does the concept “Danshari” bring to you? What is the appeal of Danshari? What elements and memories of your upbringing, education, or life experiences resonate with the term “Danshari”?

  4. 4.

    What changes have you brought to your consumption habits after practising Danshari? How have these personal changes affected our society and the environment? Can you give us some examples?

  5. 5.

    Have you heard of the concept of “ethical consumption”, which means consumers prefer or choose products, consumption or lifestyles that promote ethical values? Can you give some examples that you have seen in your daily life?

    1. (a)

      Have you paid attention to the carbon footprint of your consumption, such as the distance of delivery when shopping online? To what extent do you prefer local products?

    2. (b)

      How do you choose transportation when traveling? What are the changes in your transportation preferences before and after practising Danshari? If any, why did you change? Do you consider the carbon footprint of transportation?

    3. (c)

      Have you ever heard of the concept of “fair trade”? Have you ever bought any product with fair trade certification?

  6. 6.

    How does your understanding and practice of Danshari relate to these lifestyle choices mentioned above?

Rights and permissions

Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Li, C.X., Liu, Xx., Ye, J. et al. Ethical Pursuit or Personal Nirvana? Unpacking the Practice of Danshari in China. J Bus Ethics 191, 675–695 (2024). https://doi.org/10.1007/s10551-024-05663-6

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10551-024-05663-6

Keywords

Search

Navigation