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From Brochures to Videos to Counseling: Exposure to HIV-Prevention Programs

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Abstract

This research tested the prediction that reading a preventive brochure leads people to watch a preventive video, and that watching this video in turn leads to an increase in the likelihood of participating in a preventive counseling session. A sample of men and women from a southeastern community in the United States was recruited for a general health survey with the objective of examining participation in HIV-prevention interventions. Unobtrusive measures of exposure to HIV-prevention brochures, an HIV-prevention video, and an HIV-prevention counseling session were obtained. Findings indicated that reading the brochures increased watching the video and that watching the video increased participation in the counseling session. The association between exposure to the video and exposure to the counseling was mediated by expectations that the counseling would be useful. Findings are discussed in terms of the need to ensure exposure to interventions to achieve intervention effectiveness.

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Notes

  1. This study included four different conditions consisting of scripted introductions to the program. These results have been reported in another paper.

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Authors and Affiliations

  1. Psychology Department, University of Florida, Gainesville, FL, 32611, USA

    Dolores Albarracín, Joshua Leeper, Allison Earl & Marta R. Durantini

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  1. Dolores Albarracín
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  2. Joshua Leeper
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  3. Allison Earl
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  4. Marta R. Durantini
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Correspondence to Dolores Albarracín.

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Albarracín, D., Leeper, J., Earl, A. et al. From Brochures to Videos to Counseling: Exposure to HIV-Prevention Programs . AIDS Behav 12, 354–362 (2008). https://doi.org/10.1007/s10461-007-9320-x

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