Zusammenfassung
Emotionen spielen bei der Verarbeitung von Gesundheitsbotschaften eine wichtige Rolle. Sie können Einstellungs- und Verhaltensänderungen begünstigen, aber auch kontraproduktive Wirkungen hervorrufen. Dieses Kapitel gibt einen Überblick über emotionspsychologische Grundlagen, die für das Verständnis emotionaler Prozesse in der Gesundheitskommunikation von Bedeutung sind. Im Anschluss werden Kernbefunde zu einzelnen Emotionen (z. B. Furcht, Ärger, Empathie) sowie gemischten Emotionen und aufeinanderfolgenden Emotionen vorgestellt.
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Bartsch, A., Kloß, A. (2019). Emotionen in der Gesundheitskommunikation. In: Rossmann, C., Hastall, M. (eds) Handbuch der Gesundheitskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10727-7_20
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