Abstract
A change of structure in corporate communications causes a consistent development of new fields of competence. In Germany, Litigation-PR is an upcoming area of expertise. Caused by the advancement to an accepted and comparable communications discipline the demand on efficient, feasible and economical attractive company forms for a strategic communications consulting on litigation rises. The authors present the cooperation between communications consulting and law firms as a budding answer on the change of structure.
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© 2012 VS Verlag für Sozialwissenschaften | Springer Fachmedien Wiesbaden
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van Loon, D., Odebrecht, T., Penz, U. (2012). Kommunikations- und Rechtsberatung: Kooperation zwischen Agenturen und Kanzleien als richtungweisendes Modell. In: Rademacher, L., Schmitt-Geiger, A. (eds) Litigation-PR: Alles was Recht ist. VS Verlag für Sozialwissenschaften, Wiesbaden. https://doi.org/10.1007/978-3-531-18980-2_19
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DOI: https://doi.org/10.1007/978-3-531-18980-2_19
Publisher Name: VS Verlag für Sozialwissenschaften, Wiesbaden
Print ISBN: 978-3-531-18201-8
Online ISBN: 978-3-531-18980-2
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