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Motivation und motivationsnahe Phänomene im Kontext wirtschaftlichen Handelns

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Psychologie der Wirtschaft

Part of the book series: Psychologie für die berufliche Praxis ((PRAX))

Zusammenfassung

In einer Zeit, in der die Belastung durch Werbung stetig zunimmt und die Arbeit einen immer größeren Teil des Lebens einnimmt, wird es zunehmend schwieriger, Menschen für Konsumprodukte oder für einen bestimmten Arbeitsplatz zu begeistern. Technologische Neuerungen machen es uns sowohl als Konsumenten wie auch als Berufstätige immer leichter, überall auf der Welt zu kommunizieren, zu vergleichen und zu konsumieren.

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Authors and Affiliations

  1. München, Deutschland

    Christoph Hohenberger

  2. Ismaning, Deutschland

    Matthias Spörrle

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  1. UVM-Institut, Tristanstr. 4, München, 80804, Germany

    Miriam Landes

  2. UVM-Institut, Tristanstr. 4, München, 80804, Germany

    Eberhard Steiner

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Hohenberger, C., Spörrle, M. (2013). Motivation und motivationsnahe Phänomene im Kontext wirtschaftlichen Handelns. In: Landes, M., Steiner, E. (eds) Psychologie der Wirtschaft. Psychologie für die berufliche Praxis. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-531-18957-4_4

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