Abstract
In recent years, more and more organizations and institutions sell the product of Intangible Cultural Heritage (ICH) to inherit ICH culture and promote local economy in E-commerce. Cantonese Porcelain (CP) is one of ICH in China, and it has gradually shifted sales channels from offline to online. However, it is found that the sales volume has been decreasing steadily through the previous research, which is a challenge for promoting CP’s product design and extending CP’s market. To address this question, this paper proposes a design model for CP’s E-commerce products based on the model of user perceptual image, and proves a adaptive model with a cases study. Literature research of user perceptual image is useful with transferring ICH taxonomy to the related product design, which provide enterprises and designers with the development model and reference of product design. This paper is also conducive to the development and promotion of CP’s E-commerce industry.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Convention for the safeguarding of the intangible cultural heritage. UNESCO (2003). https://doi.org/10.29171/azu_acku_pamphlet_ds353_c698_2003
Ji, Y., Tan, P., Chen, S.-C., Duh, H.B.-L.: Kansei engineering for E-commerce Cantonese Porcelain selection in China. In: Kurosu, M. (ed.) HCII 2019. LNCS, vol. 11566, pp. 463–474. Springer, Cham (2019). https://doi.org/10.1007/978-3-030-22646-6_34
Yeh, M.L., Lin, P.H.: Applying local culture features into creative craft products design. In: Rau, P.L.P. (ed.) IDGD 2011. LNCS, vol. 6775, pp. 114–122. Springer, Heidelberg (2011). https://doi.org/10.1007/978-3-642-21660-2_13
Zhang, R., Zhang, X.: Study on the factors affecting the development of cultural and creative E-commerce industries in Henan Province 32, 283–289 (2017)
Chang, C., Huang, H.: A study on cultural and creative product design model from the perspective of paper, pp. 71–80 (2018)
Ji, Y., Tan, P., Duh, H.B.L.: Research on personalized learning pattern in traditional handicraft using augmented reality: a case study of Cantonese Porcelain. In: Kurosu, M. (ed.) HCI 2018. LNCS, vol. 10902, pp. 304–316. Springer, Cham (2018). https://doi.org/10.1007/978-3-319-91244-8_25
Tan, P., Ji, Y., Hills, D., Fu, T.: Bridging knowledge between craftsman and learner in Chinese intangible cultural heritage through WebAR, pp. 1–5 (2019). https://doi.org/10.1145/3354918.3361900
Ji, Y., Tan, P., Hills, D.: Chinese traditional handicraft education using AR content. Leonardo, 199–200 (2020). https://doi.org/10.1162/leon_a_01863
Ji, Y., Liu, Y., Sun, X., Tan, P., Fu, T., Feng, K.: Research on Chinese traditional handicraft education expansion model based on STEAM. In: Marcus, A., Wang, W. (eds.) HCII 2019. LNCS, vol. 11585, pp. 413–427. Springer, Cham (2019). https://doi.org/10.1007/978-3-030-23538-3_32
Xu, H.U.A.: Research on Development Mode of Ceramic Culture Creative Industry in Jingdezhen, pp. 1129–1134 (2017)
Hsu, S.H., Chuang, M.C., Chang, C.C.: A semantic differential study of designers’ and users’ product form perception. Int. J. Ind. Ergon. 25, 375–391 (2000). https://doi.org/10.1016/S0169-8141(99)00026-8
Luo, S., Pan, Y.: Review of theory, key technologies and its application of perceptual image in product design. Chin. J. Mech. Eng. (2007). https://doi.org/10.3901/JME.2007.03.008. Jixie Gongcheng Xuebao
Su, J., Jiang, Y., Wang, P.: Research on product image styling design method based on neural network and genetic algorithm. In: Proceedings - 4th International Conference on Natural Computation, ICNC 2008 (2008). https://doi.org/10.1109/ICNC.2008.129
Zhu, S., Dong, Y.: Evaluation of Liangzhu cultural artifacts based on perceptual image. Appl. Mech. Mater. 268, 1986–1992 (2013). https://doi.org/10.4028/www.scientific.net/AMM.268-270.1986
Chai, C., Li, D., Bian, M.: Research on innovative design of Jun Porcelain culture based on Kansei features. In: Proceedings - 2016 9th International Symposium on Computational Intelligence and Design, ISCID 2016, vol. 1, pp. 50–53 (2016). https://doi.org/10.1109/ISCID.2016.1020
Lin, R.T.: Transforming Taiwan aboriginal cultural features into modern product design: a case study of a cross-cultural product design model. Int. J. Des. 1, 45–53 (2007)
Nagamachi, M.: Kansei engineering as a powerful consumer-oriented technology for product development. Appl. Ergon. 33, 289 (2002)
Lin, C.L., Chen, S.J., Hsiao, W.H., Lin, R.: Cultural ergonomics in interactional and experiential design: conceptual framework and case study of the Taiwanese twin cup. Appl. Ergon. 52, 242–252 (2016). https://doi.org/10.1016/j.apergo.2015.07.024
Acknowledgement
This research was supported by the 2018 Ministry of education production university cooperation education project. China (201802148006). 2018 school enterprise cooperative education project in Guangdong Province. China (PROJ1007206144650907648). Guangzhou University Innovation and Entrepreneurship Education Project. China (2019HD15). The completion of this study benefited from the tireless efforts of every teacher and classmate in the project team.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this paper
Cite this paper
Zhong, S., Tan, P., Fu, T., Ji, Y. (2020). Product Design Model for E-Commerce Cantonese Porcelain Based on User Perceptual Image in China. In: Kurosu, M. (eds) Human-Computer Interaction. Human Values and Quality of Life. HCII 2020. Lecture Notes in Computer Science(), vol 12183. Springer, Cham. https://doi.org/10.1007/978-3-030-49065-2_25
Download citation
DOI: https://doi.org/10.1007/978-3-030-49065-2_25
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-49064-5
Online ISBN: 978-3-030-49065-2
eBook Packages: Computer ScienceComputer Science (R0)