Abstract
The paper argues that although considerations such as industry consolidation, the role of lending and the effects of technology are still important in shaping the future of investment banking, sustainable competitive advantage necessitates that emphasis is also placed on thought leadership. This entails quite a radical change in terms of the way in which the industry approaches the problem of competition and requires emphasis on value creation for all the constituent parts of the industry: corporations, investors, the banks themselves and research departments. Accordingly, the paper provides a rationale for this change and provides inter alia a range of examples to illustrate how thought leadership could lead to a fundamental change in the future of the investment banking industry.
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Kauffman, R., Howcroft, B. Thought leadership in investment banking: The beginning of a new era. J Financ Serv Mark 7, 214–218 (2003). https://doi.org/10.1057/palgrave.fsm.4770086
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DOI: https://doi.org/10.1057/palgrave.fsm.4770086
Keywords
- banking
- customer relations
- e-business
- e-commerce
- financial brokers
- financial engineering
- financial institutions
- financial marketing
- financial models
- financial planning
- financial training
- insurance
- intermediation
- knowledge management
- management
- marketing
- marketing strategy
- pensions
- services quality
- virtual organisations
- thought leadership
- product orientation
- investment banking
- securities business
- competitive advantage