Abstract
It came as no surprise when Bollywood filmmaker Yash Chopra was awarded the honour of Ambassador of Interlaken for his contribution in making Switzerland a popular holiday destination for Indian tourists. Switzerland saw a flood of Indian tourists post the release of his films Chandani and Dilwale Dulhania Le Jaayenge, to the extent that a train named ‘Yash Chopra Train’ was inaugurated by Jungfrau Railways and a suite was named after Yash Chopra at the Victorian Jungfrau Grand Hotel, which, of course, is a rare feat as King Louis XVI is the only other person to have a suite named after him.
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© 2012 Roasie Virq Ahluwalia
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Ahluwalia, R.V. (2012). Bollywood and Luxury. In: Atwal, G., Jain, S. (eds) The Luxury Market in India. Palgrave Macmillan, London. https://doi.org/10.1057/9781137264169_14
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DOI: https://doi.org/10.1057/9781137264169_14
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