The Luxury Market in India

Maharajas to Masses

  • Glyn Atwal
  • Soumya Jain

Table of contents

  1. Front Matter
    Pages i-xi
  2. Introduction

    1. Glyn Atwal, Soumya Jain
      Pages 1-4
  3. Understanding Luxury in India

    1. Front Matter
      Pages 5-5
    2. Soumya Jain
      Pages 14-25
  4. Unravelling the Indian Consumer

    1. Front Matter
      Pages 27-27
    2. Sophie Maxwell
      Pages 29-39
    3. Prashant Saxena
      Pages 40-47
    4. Melanie Puddick, Priya Menon
      Pages 48-68
    5. Thomas Recchione, Akash Misra
      Pages 69-79
  5. Taking the Business Step

    1. Front Matter
      Pages 81-81
    2. Rahul Kapoor
      Pages 83-92
    3. Sudeep Chhabra
      Pages 93-105
  6. Wooing India

    1. Front Matter
      Pages 107-107
    2. Lulu Raghavan
      Pages 109-120
    3. Glyn Atwal, Shaziya Khan
      Pages 121-136
  7. The Message and the Medium

    1. Front Matter
      Pages 137-137
    2. Glyn Atwal, Shaziya Khan, Douglas Bryson
      Pages 139-151
    3. Kinjal Medh
      Pages 152-163
    4. Roasie Virq Ahluwalia
      Pages 164-176

About this book

Introduction

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

Keywords

brand Brand Experience communication retailing

Editors and affiliations

  • Glyn Atwal
    • 1
  • Soumya Jain
    • 2
  1. 1.ESC Dijon-BourgogneFrance
  2. 2.Luxury FactsFrance

Bibliographic information

  • DOI https://doi.org/10.1057/9781137264169
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2012
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-34053-8
  • Online ISBN 978-1-137-26416-9
  • About this book