Skip to main content
Log in

The discursive construction of international students in the USA: prestige, diversity, and economic gain

  • Published:
Higher Education Aims and scope Submit manuscript

Abstract

Universities in the USA must navigate a complex set of organizational goals when communicating about international students. On one hand, international students signal that the university has a global reach and diverse student body; on the other hand, international students have been viewed as edging out domestic students for access to scarce resources. How do US universities frame and reframe the fraught narrative around international students? We examined the websites of over 160 large universities in the USA and collected screenshots of how international students were represented. Using an academic capitalism framing, we understand universities to be neoliberal actors focused on securing their status position and generating economic growth. In this way, our findings show how international students have come to be framed as consonant with multiple organizational missions and goals. These goals include being viewed as global/cosmopolitan, ethnically diverse and financially sound. International students are in this sense are discursively constructed through these representations, framed as markers of prestige and legitimacy, as well as a means of economic stimulus. We also find that they are rarely presented as ordinary or unremarkable participants in a campus community alongside their domestic counterparts, marked instead by these exceptional narratives that reframe them in ways that serve institutional goals.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Fig. 1
Fig. 2
Fig. 3
Fig. 4
Fig. 5

Similar content being viewed by others

Notes

  1. For further analysis of student consumerism, see Tomlinson (2017) and Bunce et al. (2017).

References

  • Abdullah, D., Aziz, M. I. A., & Ibrahim, A. L. M. (2014). A “research” into international student-related research: (Re)visualising our stand? Higher Education, 67(3), 235–253.

    Article  Google Scholar 

  • Ahmed, S. (2012). On being included: Racism and diversity in institutional life. Duke University Press.

  • Albert, S., & Whetten, D. A. (1985). Organizational identity. Research in Organizational Behavior, 7, 263–295.

    Google Scholar 

  • Arthur, N. (2008). Counseling international students. In P. B. Pedersen, J. G. Draguns, W. J. Lonner, & J. E. Trimble (Eds.), Counseling across cultures (6th ed., pp. 275–289). Los Angeles: Sage.

    Chapter  Google Scholar 

  • Baker, D. (2014). The schooled society: The educational transformation of global culture. Stanford University Press.

  • Bates College. (n.d.). International students. Retrieved from https://www.bates.edu/student-affairs/student-support-and-advising/international-students.. Accessed 26 May 2018.

  • Bell, D. (2003). Diversity’s distractions. Columbia Law Review, 103, 1622–1633.

    Article  Google Scholar 

  • Bunce, L., Baird, A., & Jones, S. E. (2017). The student-as-consumer approach in higher education and its effects on academic performance. Studies in Higher Education, 42(11), 1958–1978.

    Article  Google Scholar 

  • Cantwell, B. (2015). Are international students cash cows? Examining the relationship between new international undergraduate enrollments and institutional revenue at public colleges and universities in the US. Journal of International Students, 5(4), 512–525.

    Google Scholar 

  • Cho, J., & Yu, H. (2015). Roles of university support for international students in the United States: Analysis of a systematic model of university identification, university support, and psychological well-being. Journal of Studies in International Education, 19(1), 11–27.

    Article  Google Scholar 

  • Clark, B. R. (1972). The organizational saga in higher education. Administrative Science Quarterly, 1, 2.

    Google Scholar 

  • Deschamps, E., & Lee, J. J. (2015). Internationalization as mergers and acquisitions: Senior international officers’ entrepreneurial strategies and activities in public universities. Journal of Studies in International Education, 19, 122–139. https://doi.org/10.1177/1028315314538284.

    Article  Google Scholar 

  • DiMaggio, P. J., & Powell, W. W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review, 48, 147–160.

    Article  Google Scholar 

  • Emory University. (n.d.). Office of undergraduate admission. Retrieved from https://apply.emory.edu/discover/facts-stats/index.html. Acceessed 3 June 2018.

  • Ford, K. S., & Patterson, A. N. (2019). “Cosmetic diversity”: University Websites and the transformation of race categories. Journal of Diversity in Higher Education, 12(2), 99.

    Article  Google Scholar 

  • Hazen, H. D., & Alberts, H. C. (2006). Visitors or immigrants? International students in the United States. Population, Space and Place, 12(3), 201–216.

    Article  Google Scholar 

  • Iverson, S. V. (2007). Camouflaging power and privilege: A critical race analysis of university diversity policies. Educational Administration Quarterly, 43, 586–611. https://doi.org/10.1177/0013161X07307794.

    Article  Google Scholar 

  • Jackson, M., Ray, S., & Bybell, D. (2019). International students in the US: Social and psychological adjustment. Journal of International Students, 3(1), 17–28.

    Google Scholar 

  • Jessop, B. (2017). Varieties of academic capitalism and entrepreneurial universities. Higher Education, 73(6), 853–870.

    Article  Google Scholar 

  • Karabel, J. (2005). The chosen: The hidden history of admission and exclusion at Harvard, Yale, and Princeton. Houghton Mifflin Harcourt.

  • Kauppinen, I. (2012). Towards transnational academic capitalism. Higher Education, 64(4), 543–556.

    Article  Google Scholar 

  • Khawaja, N. G., & Stallman, H. M. (2011). Understanding the coping strategies of international students: A qualitative approach. Journal of Psychologists and Counsellors in Schools, 21(2), 203–224.

    Google Scholar 

  • Krippendorff, K. (2004). Content analysis: An introduction to its methodology (2nd ed.). Thousand Oaks, CA: Sage Publications.

    Google Scholar 

  • Lee, J. (2013). The false halo of internationalization. International Higher Education, 72, 5–7.

    Google Scholar 

  • Lee, J. J., & Rice, C. (2007). Welcome to America? International student perceptions of discrimination. Higher Education, 53(3), 381–409.

    Article  Google Scholar 

  • Li, X. (2019). We must support Chinese international students. Inside Higher Ed. Retrieved from http://www.insidehighered.com/views/2019/06/11/colleges-should-stop-viewing-chinese-students-merely-threats-or-cash-cows-opinion. Accessed 8 Aug 2019.

  • Marginson, S. (2006). Dynamics of national and global competition in higher education. Higher Education, 52(1), 1–39.

    Article  Google Scholar 

  • Marginson, S. (2016). Higher education and the common good. Publishing: Melbourne Univ.

    Google Scholar 

  • Marginson, S., & Rhoades, G. (2002). Beyond national states, markets, and systems of higher education: A glonacal agency heuristic. Higher Education, 43(3), 281–309.

    Article  Google Scholar 

  • Meyer, J. W., & Rowan, B. (1977). Institutionalized organizations: Formal structure as myth and ceremony. American Journal of Sociology, 83(2), 340–363.

    Article  Google Scholar 

  • Morphew, C. C., & Hartley, M. (2006). Mission statements: A thematic analysis of rhetoric across institutional type. The Journal of Higher Education, 77(3), 456–471.

    Article  Google Scholar 

  • Owens, A. R., & Loomes, S. L. (2010). Managing and resourcing a program of social integration initiatives for international university students: What are the benefits? Journal of Higher Education Policy and Management, 32(3), 275–290.

    Article  Google Scholar 

  • Peterson, R. A., & Kern, R. M. (1996). Changing highbrow taste: From snob to omnivore. American Sociological Review, 900–907.

  • Pippert, T. D., Essenburg, L. J., & Matchett, E. J. (2013). We’ve got minorities, yes we do: Visual representations of racial and ethnic diversity in college recruitment materials. Journal of Marketing for Higher Education, 23(2), 258–282.

    Article  Google Scholar 

  • Rhee, J. E., & Sagaria, M. A. D. (2004). International students: Constructions of imperialism in the Chronicle of Higher Education. The Review of Higher Education, 28(1), 77–96.

    Article  Google Scholar 

  • Rhoades, G. (2016). Internationalization to what purposes?: Marketing to international students. Higher Learning Research Communications, 5(2), Retrieved from https://www.hlrcjournal.com/index.php/HLRC. Accessed 11 July 2018.

  • Rhoades, G., Castiello-Gutierrez, S., Lee, J. J., Marei, M. S., & O'Toole, L. C. (2019). Marketing to international students: Presentation of university self in geopolitical space. The Review of Higher Education, 43(2), 519–551.

    Article  Google Scholar 

  • Saichaie, K., & Morphew, C. (2014). What college and university Websites reveal about the purposes of higher education. Journal of Higher Education, 85(4), 499–530.

    Article  Google Scholar 

  • Schulze-Cleven, T., & Olson, J. R. (2017). Worlds of higher education transformed: Toward varieties of academic capitalism. Higher Education, 73(6), 813–831.

    Article  Google Scholar 

  • Sherry, M., Thomas, P., & Chui, W. H. (2010). International students: A vulnerable student population. Higher Education, 60(1), 33–46.

    Article  Google Scholar 

  • Shih, K. (2017). Do international students crowd-out or cross-subsidize Americans in higher education? Journal of Public Economics, 156, 170–184.

    Article  Google Scholar 

  • Slaughter, S., & Rhoades, G. (2004). Academic capitalism and the new economy: Markets, state, and higher education. Baltimore: Johns Hopkins University Press.

  • Slaughter, S. A., & Cantwell, B. (2012). Transatlantic moves to the market: The United States and the European union. Higher Education, 63(5), 583–606. https://doi.org/10.1007/s10734-011-9460-9

  • Stein, S., & de Andreotti, V. O. (2016). Cash, competition, or charity: International students and the global imaginary. Higher Education, 72(2), 225–239.

    Article  Google Scholar 

  • Stevens, M. L., & Roksa, J. (2012). The diversity imperative in elite admissions In Diversity in American higher education (pp. 79-89). Routledge.

  • Su, M., & Harrison, L. M. (2016). Being wholesaled: An investigation of Chinese international students’ higher education experiences. Journal of International Students, 6(4), 905–919.

    Article  Google Scholar 

  • Tomlinson, M. (2017). Student perceptions of themselves as ‘consumers’ of higher education. British Journal of Sociology of Education, 38(4), 450–467.

    Article  Google Scholar 

  • Tomlinson, M. (2018). Conceptions of the value of higher education in a measured market. Higher Education, 75(4), 711–727.

    Article  Google Scholar 

  • Tulane University. (n.d.) Office of international students and scholars. Retrieved from: https://global.tulane.edu/oiss/about/statistics. Acceessed 22 Apr 2020

  • University of Alabama at Birmingham. (n.d.) Student data. Retrieved from http://www.uab.edu/global/international-students-and-scholars. Accessed 5 June 2018.

  • University of California, Berkeley. (n.d.) International student enrollment. Retrieved from https://internationaloffice.berkeley.edu/sites/default/files/student-statistics2017.pdf. Accessed 21 May 2018.

  • University of Georgia. (n.d.) Undergraduate admissions. Retrieved from: https://www.admissions.uga.edu/prospective-students/first-year/fy-profile. Accessed 4 June 2018.

  • University of California, Riverside. (n.d.) California benefits from international students. Retrieved from http://internationalcenter.ucr.edu/ourstudents/index.html. Accessed 3 June 2018.

  • Watanabe, T. (18 May 2017). UC regents approve first limit on out-of-state and international student enrollment. Los Angeles Times (Online).

  • Wildavsky, B. (2012). The great brain race: How global universities are reshaping the world (vol. 64). Princeton University Press.

  • Wilson, J. L., & Meyer, K. A. (2009). Higher education Websites: The “virtual face” of diversity. Journal of Diversity in Higher Education, 2(2), 91.

    Article  Google Scholar 

  • Wilson, J. L., Meyer, K. A., & McNeal, L. (2012). Mission and diversity statements: What they do and do not say. Innovative Higher Education, 37(2), 125–139.

    Article  Google Scholar 

  • Zhao, C. M., Kuh, G. D., & Carini, R. M. (2005). A comparison of international student and American student engagement in effective educational practices. The Journal of Higher Education, 76(2), 209–231.

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Karly S. Ford.

Additional information

Publisher’s note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Ford, K.S., Cate, L. The discursive construction of international students in the USA: prestige, diversity, and economic gain. High Educ 80, 1195–1211 (2020). https://doi.org/10.1007/s10734-020-00537-y

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10734-020-00537-y

Keywords

Navigation