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The Blinding Effects of Team Identification on Sports Corruption: Cross-Cultural Evidence from Sub-Saharan African Countries

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Abstract

Although the world of sports has witnessed numerous corruption scandals, the effects of perceived corruption in sports have not been sufficiently investigated in the literature. The aim of this paper is to examine how sports team identification weakens people’s perceptions of corruption in sports, and how it dampens corruption’s negative effects on spectator behavior. The study also examines how prevalent social norms regarding corruption in a country strengthen or weaken these effects. A survey of 1,005 sports spectators from four Sub-Saharan African countries reveals how the interplay between team identification and perceived corruption can encourage or discourage sports attendance under different conditions. Corruption is investigated through the theoretical lenses of the pluralistic nature of morality. Findings indicate that particularistic values linked to moral obligations toward the team collide with the universalistic values that demand fairness in sports. In addition, social norms of corruption moderate the clash between universalistic and particularistic values.

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Acknowledgements

The authors would like to dedicate this research article to the late Prof. Ingo Böbel, who not only provided valuable ideas, and feedback toward this project, but was an esteemed colleague and friend. You are very much missed. The authors further would like to express their gratitude to Prof. Hans Muhlbacher for his helpful comments and suggestions.

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Authors and Affiliations

  1. International University of Monaco, INSEEC U. Research Centre, Le Stella, 14, Rue Hubert Clerissi, MC, 98000, Monaco, Monaco

    Anastasia Stathopoulou

  2. Institute of Sport Sciences, University of Lausanne, Bâtiment Synathlon, 1015, Lausanne, Switzerland

    Tommy Kweku Quansah

  3. Bayes School of Business, City University of London, 106 Bunhill Row, London, EC1Y 8TZ, UK

    George Balabanis

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  2. Tommy Kweku Quansah
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  3. George Balabanis
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Correspondence to Anastasia Stathopoulou.

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Stathopoulou, A., Quansah, T.K. & Balabanis, G. The Blinding Effects of Team Identification on Sports Corruption: Cross-Cultural Evidence from Sub-Saharan African Countries. J Bus Ethics 179, 511–529 (2022). https://doi.org/10.1007/s10551-021-04822-3

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