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Exploring the Sectoral Patterns of Possible Applications of AR as an Important Ingredient of New Business Models: The Bangladesh Perspective

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Abstract

Augmented Reality (AR) is now increasingly considered as one of the promising technology to be used in the field of business and marketing across the world. Although the use of AR in the field of business is not a new phenomenon; but in Bangladesh it still remains untapped having enormous potentials. This study intends to explore AR practices in the business sectors around the globe and suggests the possible business sectors for applying AR technology in Bangladesh. This study found AR advertising, AR tourism, AR education and training, AR online retailing and AR gaming as the most emerging sectors for AR application in Bangladesh. This study also provides several implications that may help the government, technopreneurs, marketers and relevant researchers while they are working on the AR technology application in Bangladesh along with the suggestions for future research.

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Authors and Affiliations

  1. Dinajpur Government City College, Dinajpur, Bangladesh

    Uzzal Ali Pk

  2. Department of Marketing, Begum Rokeya University, Rangpur, Bangladesh

    Md. Rakibul Hafiz Khan Rakib

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  1. Uzzal Ali Pk
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  2. Md. Rakibul Hafiz Khan Rakib
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Correspondence to Md. Rakibul Hafiz Khan Rakib .

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Editors and Affiliations

  1. Northumbria University, London, UK

    Sumesh Singh Dadwal

  2. Northumbria University, London, UK

    Hamid Jahankhani

  3. Glasgow, UK

    Azizul Hassan

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Pk, U.A., Rakib, M.R.H.K. (2022). Exploring the Sectoral Patterns of Possible Applications of AR as an Important Ingredient of New Business Models: The Bangladesh Perspective. In: Singh Dadwal, S., Jahankhani, H., Hassan, A. (eds) Integrated Business Models in the Digital Age. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-97877-8_2

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