Abstract
As mobile manufacturers today seek to attract consumers by increasingly integrating mobile services into their products, little research is available regarding whether and to what degree this new feature of mobile phone would motivate consumers’ purchase intention. Concerning m-learning, this study investigates the relationship among users’ intentions to adopt mobile service, service-enabled-phone as well as intention to pay for the new phone functionality. Based on 209 useful responses, this study suggests that users’ intention to adopt m-learning would impact their intention to acquire facilitating conditions (specific m-learning enabled mobile phones). Theoretical and practical implications are discussed in the present paper as well.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Venkatesh, V., Morris, M.G., Davis, G.B., Davis, F.D.: User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly 27(3), 425–478 (2003)
Triandis, H.C.: Values, Attitudes, and Interpersonal Behaviors. In: Nebraska symposium on motivation, in Beliefs, attitudes and values, pp. 159–295. University of Nebraska Press, Lincoln (1979)
Lu, J., Liu, C., Yu, C.S., Wang, K.: Determinants of accepting wireless mobile data services in China. Information & Management 45, 52–64 (2008)
Gupta, B., Dasgupta, S., Gupta, A.: Adoption of ICT in a government organization in a developing country: An empirical study. Journal of Strategic Information Systems 17(2), 140–154 (2008)
Kijsanayotin, B., Pannarunothai, S., Speedie, S.M.: Factors influencing health information technology adoption in Thailand’s community health centers: Applying the UTAUT model. International Journal of Medical Informatics 78, 404–416 (2009)
Davis, F.D.: Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly 13(3), 319–340 (1989)
Fornell, C.D., Larcker, F.: Evaluating structural equation models with unobservable variables and measurement errors. Journal of Marketing Research 18, 39–50 (1981)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2009 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Hu, F., Du, XY., Liu, Y. (2009). Mobile Manufacturer or Service Provider? An Empirical Study on Consumers’ Adoption Intention. In: Ślęzak, D., et al. U- and E-Service, Science and Technology. UNESST 2009. Communications in Computer and Information Science, vol 62. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-10580-7_1
Download citation
DOI: https://doi.org/10.1007/978-3-642-10580-7_1
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-10579-1
Online ISBN: 978-3-642-10580-7
eBook Packages: Computer ScienceComputer Science (R0)