Abstract
M-commerce is a fast growing activity whose importance was acknowledged very soon by both managers and researchers (Balasubramanian et al 2002; Dholakia and Dholakia 2004). Models have been proposed to better understand the determinants of the intention to m-shop. Most of them have been based on mobile phones (Kleijnen et al. 2007; Ko et al. 2009) whereas smartphones have many other functionalities especially the applications (apps) which are changing totally the face of m-commerce. The purpose of this research is to develop and test a model of the determinants of m-shopping in the context of smartphone use. The contribution of this model lies in the consideration of these technological evolutions and of their impact on mobile shopping experience.
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© 2015 Academy of Marketing Science
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Cliquet, G., Gonzalez, C., Huré, E., Picot-Coupey, K. (2015). From Mobile Phone to Smartphone: What’s New About M-Shopping?. In: Kubacki, K. (eds) Ideas in Marketing: Finding the New and Polishing the Old. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10951-0_72
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DOI: https://doi.org/10.1007/978-3-319-10951-0_72
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