Abstract
Gummesson (1995) was one of the first researchers to emphasize the fact that customers are not buying products any more but are rather buying offerings that are based on services which create an added value. The services offered need to solve real customer problems in an efficient and cost-effective way. The value creation of the service should be perceived instantly and be transparent to customers for evaluation of the performance. The transition from manufacturer to service provider can be justified not only from the perspective of potential financial benefits.
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Helo, P., Gunasekaran, A., Rymaszewska, A. (2017). Integrated Product-Service Systems. In: Designing and Managing Industrial Product-Service Systems. SpringerBriefs in Operations Management. Springer, Cham. https://doi.org/10.1007/978-3-319-40430-1_3
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DOI: https://doi.org/10.1007/978-3-319-40430-1_3
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