Employer Branding through Preference Matching

Summary

Efficient employer branding requires innovative methods of personnel market research to control and target the employer attractiveness of consultancies. Preference matching can be used to determine the specifications potential applicants have for attractive employers and to define the selection and decision-making process of applicants as realistically as possible. The information gained from this matching process is then turned into precise recommendations for the successful employer branding of consultancies and other companies.