Abstract
This obsession with data—it stifles creativity and risk taking. It sucks the emotion out of the the creative output and ideas. We should treat it with caution. It is a tool that’s in danger of becoming a weapon.
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© 2015 Mindshare UK
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Burman, L. (2015). The Creative Agency on Data. In: Adaptive Marketing. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137462930_4
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DOI: https://doi.org/10.1057/9781137462930_4
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-137-46292-3
Online ISBN: 978-1-137-46293-0
eBook Packages: Palgrave Literature CollectionLiterature, Cultural and Media Studies (R0)