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Adaptive Marketing

Leveraging Real-Time Data to Become a More Competitive and Successful Company

  • Authors
  • Norm Johnston

Table of contents

  1. Front Matter
    Pages i-xii
  2. Norm Johnston
    Pages 1-18
  3. Norm Johnston
    Pages 23-45
  4. Laurent Burman
    Pages 46-51
  5. Norm Johnston
    Pages 53-76
  6. Jaguar Land Rover
    Pages 77-79
  7. Norm Johnston
    Pages 81-107
  8. Caspar Schlickum
    Pages 108-110
  9. Norm Johnston
    Pages 111-135
  10. Vikesh Shah, Jim Downing
    Pages 136-138
  11. Norm Johnston
    Pages 139-160
  12. Jeffrey K. Rohrs
    Pages 161-164
  13. Norm Johnston
    Pages 165-184
  14. Curt Hecht
    Pages 185-187
  15. Norm Johnston
    Pages 189-208
  16. Brian Wong
    Pages 209-211
  17. Back Matter
    Pages 213-225

About this book

Introduction

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

Keywords

Marketing Advertising Big Data Organizations business marketing organization strategy success

Bibliographic information