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The Separation of the Naïve from the Reevaluated Destination Image by Using Benefit Segmentation and the Analysis of the Resulting Perceptions

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Tourism Management, Marketing, and Development

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Abstract

There is a consensus among authors and researchers regarding the importance of the tourism destination image (TDI), since it affects an individual’s subjective perception and behavior as well as destination choice (Ashworth and Goodall, 1990; Bigne et al., 2001; Chon, 1991, 1992; Echtner and Ritchie, 1993; Mansfeld, 1992; Stabler, 1988; Telisman-Kosuta, 1989). Destination image has become a very important issue in tourism marketing research, since many countries use promotion and global marketing to support their image and to compete with other destinations (Kamenidou et al… 2009).

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Authors
  1. Ourania Vitouladiti
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Editor information

Marcello M. Mariani Wojciech Czakon Dimitrios Buhalis Ourania Vitouladiti

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© 2016 Ourania Vitouladiti

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Vitouladiti, O. (2016). The Separation of the Naïve from the Reevaluated Destination Image by Using Benefit Segmentation and the Analysis of the Resulting Perceptions. In: Mariani, M.M., Czakon, W., Buhalis, D., Vitouladiti, O. (eds) Tourism Management, Marketing, and Development. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137401854_2

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