Tourism Management, Marketing, and Development

Performance, Strategies, and Sustainability

  • Editors
  • Marcello M. Mariani
  • Wojciech Czakon
  • Dimitrios Buhalis
  • Ourania Vitouladiti

Table of contents

  1. Front Matter
    Pages i-ix
  2. Marcello M. Mariani, Wojciech Czakon, Dimitrios Buhalis, Ourania Vitouladiti
    Pages 1-12
  3. Kirill Furmanov, Olga Balaeva, Marina Predvoditeleva
    Pages 39-57
  4. Valery Gordin, Julia Trabskaya
    Pages 87-108
  5. Lorenzo Dal Maso, Giovanni Liberatore, Marco Fazzini
    Pages 131-150
  6. Malorzata Oonowska, Dominique Torre
    Pages 195-213
  7. Jana Kalabisová, Lucie Plzáková
    Pages 215-237
  8. Sophie Gorgemans, Josefina L. Murillo-Luna
    Pages 259-275
  9. Marcello M. Mariani, Wojciech Czakon, Dimitrios Buhalis, Ourania Vitouladiti
    Pages 277-280
  10. Back Matter
    Pages 281-291

About this book

Introduction

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades.

This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.

Keywords

Tourism Travel Marketing destination management/marketing performance strategies sustainability management marketing development brand business Destination entrepreneurship Hotels organization strategy tourism

Bibliographic information

  • DOI https://doi.org/10.1057/9781137401854
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2016
  • Publisher Name Palgrave Macmillan, New York
  • eBook Packages Business and Management
  • Print ISBN 978-1-349-57917-4
  • Online ISBN 978-1-137-40185-4
  • About this book