PR and integrated marketing communications

Abstract

Much of Public Relations (PR) is about helping to sell goods and services. Called “marketing PR,” it is very much about marketing communications or “marcoms,” rather than about some of the wider issues with which PR concerns itself. Typically such PR activity, which may be undertaken in-house or by consultants, is controlled by the marketing director of a company and is usually undertaken in conjunction with other persuasive disciplines, such as advertising and sales promotions.