Public Relations for Asia

  • Authors
  • Trevor Morris
  • Simon Goldsworthy

Table of contents

  1. Front Matter
    Pages i-xi
  2. Understanding Public Relations

    1. Front Matter
      Pages 1-1
    2. Trevor Morris, Simon Goldsworthy
      Pages 3-5
    3. Trevor Morris, Simon Goldsworthy
      Pages 7-12
    4. Trevor Morris, Simon Goldsworthy
      Pages 13-16
    5. Trevor Morris, Simon Goldsworthy
      Pages 17-18
    6. Trevor Morris, Simon Goldsworthy
      Pages 19-30
    7. Trevor Morris, Simon Goldsworthy
      Pages 31-33
    8. Trevor Morris, Simon Goldsworthy
      Pages 35-39
    9. Trevor Morris, Simon Goldsworthy
      Pages 41-48
    10. Trevor Morris, Simon Goldsworthy
      Pages 49-51
  3. Strategy and Planning

    1. Front Matter
      Pages 53-54
    2. Trevor Morris, Simon Goldsworthy
      Pages 55-63
    3. Trevor Morris, Simon Goldsworthy
      Pages 65-67
    4. Trevor Morris, Simon Goldsworthy
      Pages 69-82
    5. Trevor Morris, Simon Goldsworthy
      Pages 83-92
    6. Trevor Morris, Simon Goldsworthy
      Pages 93-101
    7. Trevor Morris, Simon Goldsworthy
      Pages 103-105
    8. Trevor Morris, Simon Goldsworthy
      Pages 107-114
    9. Trevor Morris, Simon Goldsworthy
      Pages 115-124

About this book

Introduction

This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.

Keywords

communication design Image management new media Online PR PR public relations

Bibliographic information

  • DOI https://doi.org/10.1057/9780230583450
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2008
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-36190-8
  • Online ISBN 978-0-230-58345-0
  • About this book