Virtual Distribution

  • Fiona Czerniawska
  • Gavin Potter


Who talks to your customers? Does your company, or is there an intermediary between you? Is this the same for all your customers, or do you talk to some while somebody else talks to the rest? If you talk to them, how do you exploit this relationship – and if you do not, how are you planning to get round the obstacles between you?


Retail Outlet Sales Force Virtual Service Automatic Teller Machine Information Revolution 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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  1. 1.
    Jurgen Burchy, Lufthansa Senior Vice President, quoted in TTG, 1 November, 1995.Google Scholar
  2. 2. Scholar

Copyright information

© Fiona Czerniawska and Gavin Potter 1998

Authors and Affiliations

  • Fiona Czerniawska
  • Gavin Potter

There are no affiliations available

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