Abstract
Who talks to your customers? Does your company, or is there an intermediary between you? Is this the same for all your customers, or do you talk to some while somebody else talks to the rest? If you talk to them, how do you exploit this relationship – and if you do not, how are you planning to get round the obstacles between you?
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Notes
Jurgen Burchy, Lufthansa Senior Vice President, quoted in TTG, 1 November, 1995.
http://bf.cstar.ac.com/bf/.
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© 1998 Fiona Czerniawska and Gavin Potter
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Czerniawska, F., Potter, G. (1998). Virtual Distribution. In: Business in a Virtual World. Palgrave Macmillan, London. https://doi.org/10.1057/9780230509337_9
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DOI: https://doi.org/10.1057/9780230509337_9
Publisher Name: Palgrave Macmillan, London
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