Business in a Virtual World

Exploiting information for competitive advantage

  • Authors
  • Fiona Czerniawska
  • Gavin Potter

Table of contents

  1. Front Matter
    Pages i-x
  2. Introduction

    1. Fiona Czerniawska, Gavin Potter
      Pages 1-10
  3. The New Economics of Information

    1. Front Matter
      Pages 11-11
    2. Fiona Czerniawska, Gavin Potter
      Pages 13-24
    3. Fiona Czerniawska, Gavin Potter
      Pages 25-38
    4. Fiona Czerniawska, Gavin Potter
      Pages 39-51
    5. Fiona Czerniawska, Gavin Potter
      Pages 52-63
  4. The Virtual Business in Action

    1. Front Matter
      Pages 65-65
    2. Fiona Czerniawska, Gavin Potter
      Pages 67-71
    3. Fiona Czerniawska, Gavin Potter
      Pages 72-85
    4. Fiona Czerniawska, Gavin Potter
      Pages 86-98
    5. Fiona Czerniawska, Gavin Potter
      Pages 99-111
    6. Fiona Czerniawska, Gavin Potter
      Pages 112-128
  5. Exploiting the Virtual Potential of Your Business

    1. Front Matter
      Pages 129-129
    2. Fiona Czerniawska, Gavin Potter
      Pages 131-136
    3. Fiona Czerniawska, Gavin Potter
      Pages 137-148
    4. Fiona Czerniawska, Gavin Potter
      Pages 149-167
    5. Fiona Czerniawska, Gavin Potter
      Pages 168-188
    6. Fiona Czerniawska, Gavin Potter
      Pages 189-205
    7. Fiona Czerniawska, Gavin Potter
      Pages 206-221

About this book

Introduction

Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for management are huge yet most companies are still at the early stages of trying to understand how they can extract maximum value for their information assets. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.

Keywords

business Electronic Commerce management organization

Bibliographic information

  • DOI https://doi.org/10.1057/9780230509337
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 1998
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-40498-8
  • Online ISBN 978-0-230-50933-7
  • About this book