Abstract
This chapter looks at the spread of globalization, its effect on culture, society and economic development, and its advantages and disadvantages. It considers the opposition to globalization and whether globalization has an effect on cultural convergence or divergence. The driving forces behind globalization are examined and the future trends in globalization are suggested, particularly with relevance to the BRICs:
Globalization is not incidental to our lives today. It is a shift in our very life circumstance. It’s the way we now live. (Giddens, 1999: 19)
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References
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Further reading
Bartlett, C. and Chosal, S. (1998) Managing Across Borders: The Transnational System (Boston, MA: Harvard Business School Press).
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Stevens, M. and Bird, A. (2004) ‘On the Myth of Believing that Globalization is a Myth’, Journal of International Management 10: 501–10.
Wolf, W. (2004) The Case for the Global Market Economy (New Haven, CT: Yale University Press).
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© 2013 Brian J. Hurn and Barry Tomalin
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Hurn, B.J., Tomalin, B. (2013). Globalization and its Effect on Culture. In: Cross-Cultural Communication. Palgrave Macmillan, London. https://doi.org/10.1057/9780230391147_11
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DOI: https://doi.org/10.1057/9780230391147_11
Publisher Name: Palgrave Macmillan, London
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