Globalization and its Effect on Culture

  • Brian J. Hurn
  • Barry Tomalin


This chapter looks at the spread of globalization, its effect on culture, society and economic development, and its advantages and disadvantages. It considers the opposition to globalization and whether globalization has an effect on cultural convergence or divergence. The driving forces behind globalization are examined and the future trends in globalization are suggested, particularly with relevance to the BRICs:

Globalization is not incidental to our lives today. It is a shift in our very life circumstance. It’s the way we now live. (Giddens, 1999: 19)


Foreign Direct Investment International Monetary Fund World Trade Organization International Business Global Company 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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  1. Giddens, A. (1999) Runaway World: How Globalisation is Reshaping Our Lives (London: Profile Books).Google Scholar
  2. Hill, C.W. (2005) International Business: Competing in the Global Marketplace, 5th edn (New York: McGraw-Hill).Google Scholar
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Further reading

  1. Bartlett, C. and Chosal, S. (1998) Managing Across Borders: The Transnational System (Boston, MA: Harvard Business School Press).Google Scholar
  2. Brewster, C., Harries, H. and Sparrow, P. (2001) Globalisation and Human Resources (London: Chartered Institute of Personnel Development).Google Scholar
  3. The Economist (2001) ‘A Survey of Globalisation: Globalisation and its Critics’, 29 September.Google Scholar
  4. The Economist (2008) ‘A Bigger World: Special Report on Globalisation’, 20 September.Google Scholar
  5. Forster, N. (2000) ‘The Myth of the International Manager’, International Journal of Human Resource Management 11(1): 126–42.CrossRefGoogle Scholar
  6. Hobsbawn, E. (2007) Globalization, Democracy and Terrorism (London: Little, Brown).Google Scholar
  7. Rugman, A.M. (2003) ‘Regional Strategy and the Demise of Globalisation’, Journal of International Management 9: 409–17.CrossRefGoogle Scholar
  8. Rugman, A.M. (2005) The Regional Multinationals (Cambridge University Press).CrossRefGoogle Scholar
  9. Shaw, W, and Glennie, A. (2012) Report on Globalization (London: Institute of Public Policy Research).Google Scholar
  10. Stevens, M. and Bird, A. (2004) ‘On the Myth of Believing that Globalization is a Myth’, Journal of International Management 10: 501–10.CrossRefGoogle Scholar
  11. Wolf, W. (2004) The Case for the Global Market Economy (New Haven, CT: Yale University Press).Google Scholar

Copyright information

© Brian J. Hurn and Barry Tomalin 2013

Authors and Affiliations

  • Brian J. Hurn
    • 1
  • Barry Tomalin
    • 2
  1. 1.London Academy of DiplomacyUniversity of East AngliaUK
  2. 2.International HouseLondonUK

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