Case Studies on Japanese MNEs: Global Strategy
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Nine companies are selected for the case studies in this chapter and they are all in the manufacturing sector. They have adopted monozukuri practices in their corporate strategy since the 1980s. In addition, they represent the Japanese industries in which they are currently doing business. In other words, they have maintained significant market shares in terms of their products and services. Furthermore, they employ an effective global strategy, and some of the companies have, as a result, increased their global sales to more than 50% of total sales. As such, they have an important presence in foreign markets. Let us examine them one by one.