Japanese Global Strategy

Overseas Operations and Global Marketing

  • Katsuo Yamazaki

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Katsuo Yamazaki
    Pages 1-15
  3. Katsuo Yamazaki
    Pages 33-54
  4. Katsuo Yamazaki
    Pages 55-122
  5. Katsuo Yamazaki
    Pages 123-156
  6. Katsuo Yamazaki
    Pages 157-169
  7. Back Matter
    Pages 171-184

About this book


This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company’s corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.


business management marketing strategy Economics hybrid theory

Authors and affiliations

  • Katsuo Yamazaki
    • 1
  1. 1.Yamazaki Dynamic Management CorporationTokyoJapan

Bibliographic information