Abstract
Would you rather undergo a treatment that is successful 95% of the time, or one that has a 5% failure rate? Would you support a policy that makes clean water accessible to disadvantaged communities, while, at the same time, signing a petition to ban dihydrogen monoxide, a chemical responsible for most of the world’s drownings? Words and phrases carry their own emotional weights, and a side effect of the evolution of highly sophisticated and nuanced speech patterns is that language can be manipulated to create different emotional experiences out of the same factual information. In other words, the way in which facts are ‘framed’ can profoundly affect their impact on the human brain.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Malenka DJ, Baron JA, Johansen S, Wahrenberger JW, Ross JM. The framing effect of relative and absolute risk. J Gen Intern Med. 1993;8(10):543–8.
Garcia-Retamero R, Galesic M. How to reduce the effect of framing on messages about health. J Gen Intern Med. 2010;25(12):1323–9.
Almashat S, Ayotte B, Edelstein B, Margrett J. Framing effect debiasing in medical decision making. Patient Educ Couns. 2008;71(1):102–7.
Cassotti M, Habib M, Poirel N, Aïte A, Houdé O, Moutier S. Positive emotional context eliminates the framing effect in decision-making. Emotion. 2012;12(5):926.
Thomas AK, Millar PR. Reducing the framing effect in older and younger adults by encouraging analytic processing. J Gerontol B Psychol Sci Soc Sci. 2012;67(2):139–49.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 Springer Nature Singapore Pte Ltd.
About this chapter
Cite this chapter
Kosmidis, M. (2021). Framing Effect. In: Raz, M., Pouryahya, P. (eds) Decision Making in Emergency Medicine. Springer, Singapore. https://doi.org/10.1007/978-981-16-0143-9_24
Download citation
DOI: https://doi.org/10.1007/978-981-16-0143-9_24
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-16-0142-2
Online ISBN: 978-981-16-0143-9
eBook Packages: MedicineMedicine (R0)