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Application of Integrated Fuzzy-AHP for Design Concept Evaluation: A Case Study on Mold Design Selection

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The Malaysia-Japan Model on Technology Partnership

Abstract

Design concept evaluation plays a critical role in the early phases of product development as it has significant impact on the downstream development processes as well as on the success of the product developed. In this chapter, a novel methodology using the integration of Fuzzy-AHP with House of Quality (HOQ) and Rough-Grey Analysis has been developed to obtain the weight and rank of alternatives. This method will give the designers better-informed decision before making the final decision. A real case example from industry is presented to demonstrate efficacy of the proposed methodology. The result of the example shows that the integration of Fuzzy-AHP with HOQ and Rough-Grey Analysis approach provided a novel alternative of existing methods to perform design concept evaluation.

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Author information

Authors and Affiliations

  1. Faculty of Manufacturing Engineering, Universiti Malaysia Pahang, 26600, Pekan, Pahang, Malaysia

    Faiz Mohd Turan

  2. Faculty of Mechanical and Manufacturing Engineering, Universiti Tun Hussein Onn Malaysia, Parit Raja, Batu Pahat, 86400, Johor, Malaysia

    Badrul Omar

Authors
  1. Faiz Mohd Turan
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  2. Badrul Omar
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Corresponding author

Correspondence to Faiz Mohd Turan .

Editor information

Editors and Affiliations

  1. Universiti Malaysia Sarawak, Sawawak, Malaysia

    Khairuddin Ab. Hamid

  2. Meiji University, Tokyo, Japan

    Osamu Ono

  3. Sony Corporation, Tokyo, Japan

    Anas Muhamad Bostamam

  4. The University of Tokyo, Tokyo, Japan

    Amy Poh Ai Ling

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Turan, F.M., Omar, B. (2015). Application of Integrated Fuzzy-AHP for Design Concept Evaluation: A Case Study on Mold Design Selection. In: Ab. Hamid, K., Ono, O., Bostamam, A., Poh Ai Ling, A. (eds) The Malaysia-Japan Model on Technology Partnership. Springer, Tokyo. https://doi.org/10.1007/978-4-431-54439-5_9

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  • DOI: https://doi.org/10.1007/978-4-431-54439-5_9

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  • Publisher Name: Springer, Tokyo

  • Print ISBN: 978-4-431-54438-8

  • Online ISBN: 978-4-431-54439-5

  • eBook Packages: EngineeringEngineering (R0)

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