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The Influence of Knowledge Flows on Market Entry Strategies and Coordination in Service MNCs

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Internationale Unternehmungen und das Management ausländischer Tochtergesellschaften

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Abstract

Despite the high empirical relevance of the internationalization of services, relatively few empirical studies have been carried out on this issue. Even though in recent years a number of studies were published that investigated the international management of service companies (e.g., Dunning 1989, Vandermerwe/Chadwick 1989, Erramilli/Rao 1993, Aharoni 1996, Knight 1999, Brouthers/Brouthers 2003, Ekeledo/ Sivakumar 2004, Blomstermo et al. 2006), compared to the extant literature on internationalization in the manufacturing industry, a research gap can still be identified (Coviello/Martin 1999, Knight 1999, Brouthers/Brouthers 2003).

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Authors and Affiliations

  1. University of Fribourg, Fribourg, Switzerland

    Prof. Dr. Dirk Morschett (Chair for International Management – Liebherr/Richemont Endowed)

  2. University of Siegen, Siegen

    Prof. Dr. Hanna Schramm-Klein (Chair of Marketing(Lehrstuhl für Marketing)

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  1. Prof. Dr. Dirk Morschett
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  2. Prof. Dr. Hanna Schramm-Klein
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Stefan Schmid

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Morschett, D., Schramm-Klein, H. (2011). The Influence of Knowledge Flows on Market Entry Strategies and Coordination in Service MNCs. In: Schmid, S. (eds) Internationale Unternehmungen und das Management ausländischer Tochtergesellschaften. Gabler. https://doi.org/10.1007/978-3-8349-6104-4_1

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