Abstract
A book on strategy and strategic management must inevitably be called into question. There are so many outstanding and relevant works on the subject, does the executive readership—many of whom were students at one time or another—really need another volume on the bookshelf? The state of knowledge on strategy and strategic management has not changed so dramatically in recent years as to justify another book in itself. Yet there remain two significant, mutually dependent gaps in the forest of books:
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Notes
- 1.
To cite but one example of a book that is truly outstanding and extensive: see Pettigrew et al. (2002).
- 2.
The descriptions of the mechanisms are drawn solely from original articles by their developers in a bid to avoid distorted interpretations.
Reference
Pettigrew, A., Thomas, H., & Whittington, R. (Eds.). (2002). Handbook of strategy and management. London: Sage.
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Kotler, P., Berger, R., Bickhoff, N. (2016). Introduction: Essential Strategy Know-How and Nothing More. In: The Quintessence of Strategic Management. Quintessence Series. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-48490-6_1
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DOI: https://doi.org/10.1007/978-3-662-48490-6_1
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Publisher Name: Springer, Berlin, Heidelberg
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Online ISBN: 978-3-662-48490-6
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