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Marketingethik – Ein Überblick

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Corporate Social Responsibility

Zusammenfassung

Die Marketingethik ist ein Subfeld der Unternehmensethik. Als theoretische Grundlage gelten neben der Moralphilosophie die Disziplinen Jurisprudenz, Psychologie und Theologie. Ethische Entscheidungen betreffen die gesamte Bandbreite des Marketings (bspw. Marketingforschung, Marketingplanung, Vertrieb). Diskutiert werden bspw. ethische Fragen hinsichtlich der fairen Preisbildung, der Aufrichtigkeit in der Werbung oder der Produktsicherheit.

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Authors and Affiliations

  1. INSEAD, Fontainebleau, Frankreich

    Professor N. Craig Smith

  2. University of Notre Dame, Notre Dame, USA

    Patrick E. Murphy

  3. FHWien, Wien, Österreich

    Alina Reibetanz B.Sc. M.Sc.

  4. Friedrich-Alexander-Universität Erlangen-Nürnberg, Erlangen-Nürnberg, Deutschland

    Prof. Dr. Markus Scholz

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  1. Professor N. Craig Smith
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  2. Patrick E. Murphy
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  3. Alina Reibetanz B.Sc. M.Sc.
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  4. Prof. Dr. Markus Scholz
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  1. Wien, Austria

    Andreas Schneider

  2. Inhaber des Dr. Jürgen Meyer Stiftungslehrstuhls für Internationale Wirtschaftsethik und Corporate Social Responsibility (CBS), Köln, Germany

    René Schmidpeter

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Smith, N., Murphy, P., Reibetanz, A., Scholz, M. (2015). Marketingethik – Ein Überblick. In: Schneider, A., Schmidpeter, R. (eds) Corporate Social Responsibility. Springer Gabler, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-43483-3_47

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