Abstract
It is quite easy to put it in a nutshell what customers basically want: low prices, fast and reliable delivery routes and as large a selection of products or services as possible. I know several consultants who claim that you can breed customers like obedient sheep. But in my opinion, breeding only works with three variants.
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Hermanni, AJ. (2023). Customers. In: Business Guide for Strategic Management. Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-41367-5_14
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DOI: https://doi.org/10.1007/978-3-658-41367-5_14
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