Overview
- Offers numerous case studies from practice
- Gives more than 250 tips for everyday professional life
- With valuable practical tips at the end of each chapter
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Table of contents (50 chapters)
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Front Matter
Keywords
About this book
This book follows the credo "Don't work hard - work smart". Smart in the sense of cleverness, systematic organization of work and time as well as farsightedness to open up business perspectives. In alphabetical order, the book presents the success factors, methods and strategies that help strengthen market positions and realign strategies. The clear chapters are also very suitable for reference.
The book is aimed at managers, executives and self-employed people who want to use their most valuable resources sustainably and consciously to develop products and services that customers really want. Over 100 national and international case studies provide a high utility value. For the 2nd edition, numerous text passages have been revised, new case studies have been integrated and up-to-date data material has been made accessible. With valuable practical tips at the end of each chapter. The electronic usage of the German-language edition of the book has so far led to more than 1.6 million accesses.
Authors and Affiliations
About the author
Prof. Dr. Alfred-Joachim Hermanni is a professor of media and communications management at SRH Fernhochschule - The Distance Learning University, Germany. His curriculum vitae also includes positions as editor-in-chief, managing director, PR manager, media politician, management consultant, film producer and book author.
Bibliographic Information
Book Title: Business Guide for Strategic Management
Book Subtitle: 50 Tools for Business Success
Authors: Alfred-Joachim Hermanni
DOI: https://doi.org/10.1007/978-3-658-41367-5
Publisher: Springer Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2023
Hardcover ISBN: 978-3-658-41366-8Published: 27 July 2023
Softcover ISBN: 978-3-658-41369-9Due: 27 August 2023
eBook ISBN: 978-3-658-41367-5Published: 26 July 2023
Edition Number: 1
Number of Pages: XII, 367
Number of Illustrations: 2 b/w illustrations, 6 illustrations in colour
Topics: Business Strategy/Leadership, Careers in Business and Management