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Trends in Communication 2023—A New Methodological Approach

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Conference Proceedings Trends in Business Communication 2022

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Abstract

This paper describes a new scientific approach how communication trends can be surveyed and identified. In a four-phase research design, an elaborate empirical method mix is used to create a scientifically sound statement about communication trends. The following eight trends were identified and described in this paper: Customized Content, Employer Branding, The Hybrid, Fast Communication, CSR Communication, Disinformation, Metaverse and Digital Detox.

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Author information

Authors and Affiliations

  1. University of Applied Sciences, Kufstein, Tyrol, Austria

    Peter Schneckenleitner & Sonja Lisa Windhager

Authors
  1. Peter Schneckenleitner
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  2. Sonja Lisa Windhager
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Corresponding author

Correspondence to Peter Schneckenleitner .

Editor information

Editors and Affiliations

  1. Marketing & Communication Management; Digital Marketing, University of Applied Sciences, Kufstein, Austria

    Peter Schneckenleitner

  2. Marketing & Communication Management; Digital Marketing, University of Applied Sciences, Kufstein, Austria

    Wolfgang Reitberger

  3. Marketing & Communication Management; Digital Marketing, University of Applied Sciences, Kufstein, Austria

    Alexandra Brunner-Sperdin

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Schneckenleitner, P., Windhager, S.L. (2023). Trends in Communication 2023—A New Methodological Approach. In: Schneckenleitner, P., Reitberger, W., Brunner-Sperdin, A. (eds) Conference Proceedings Trends in Business Communication 2022. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-40619-6_13

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