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Conference Proceedings Trends in Business Communication 2022

  • Book
  • © 2023

Overview

Editors:
  1. Peter Schneckenleitner

    1. Marketing & Communication Management; Digital Marketing, University of Applied Sciences, Kufstein, Austria

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  2. Wolfgang Reitberger

    1. Marketing & Communication Management; Digital Marketing, University of Applied Sciences, Kufstein, Austria

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    You can also search for this editor in PubMed   Google Scholar

  3. Alexandra Brunner-Sperdin

    1. Marketing & Communication Management; Digital Marketing, University of Applied Sciences, Kufstein, Austria

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Identify strong trends in the communications industry
  • Current research results in marketing and communication
  • Practical recommendations for action through trend analysis

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Table of contents (15 chapters)

  1. Front Matter

    Pages I-VI
    Download chapter PDF

  2. What’s in a Name? Communicating Forms of Toponyms at Greek Wine Labels

    • Eleni Anagnostou, Theodosios Tsiakis
    Pages 1-12

  3. Digital Grocery Retailing—The Influence of Product-Related and Personal-Related Factors on the Purchase Decision

    • Katharina Angerer
    Pages 13-25

  4. Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing

    • Lukas Blunder
    Pages 27-35

  5. Employer Attractiveness in Alpine Destinations: The Influence of Destination Factors

    • Alexandra Brunner-Sperdin, Mario Situm
    Pages 37-49

  6. Nothing Ever Happens, and I Wonder: Dynamic Standstill of PR Between 1984–2020

    • Peter Dietrich, Christoph Hauser, Sascha Leiber
    Pages 51-72

  7. On the Agenda: Maslow. An Investigation of Hybrid Meetings Based on the Hierarchy of Needs

    • Lisa Tremmel, Peter Dietrich
    Pages 73-93

  8. Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels

    • Lukas Hartleif
    Pages 95-109

  9. Green, Digital Storytelling: Communicating Sustainable Fashion on Instagram

    • Selina Sommer, Mario Jooss
    Pages 111-126

  10. Digital Dialogic Communication: How Does Genuine Dialogue Shape Customer Retention?

    • Tanja Kostner
    Pages 127-138

  11. A Management Model for the Effective and Sustainable Implementation of Operational Excellence Initiatives at Plant-Level—from a Leadership & Communication Perspective

    • Horst J. Lechner
    Pages 139-158

  12. Social Media Communication in the Tyrolean State Parliament Election Campaign 2022

    • Peter Schneckenleitner, Nina Faerberboeck, Philip Kreisern
    Pages 159-176

  13. Media Use in the Covid-19 Pandemic: An Empirical Analysis Using the Uses-And-Gratifications Approach During the First Lockdown in Austria

    • Peter Schneckenleitner, André Haller
    Pages 177-195

  14. Trends in Communication 2023—A New Methodological Approach

    • Peter Schneckenleitner, Sonja Lisa Windhager
    Pages 197-213

  15. Analysing the Behaviour of Online Daily Newspaper Readers—Tyrolean Case Study

    • Andreas Stöckl, Simone Sandler, Oliver Krauss, Emmanuel Helm
    Pages 215-232

  16. The Storyporting Method in the Context of Sports Journalism

    • Torsten Wojciechowski, Susanne Doppler, Rainer Nübel
    Pages 233-249
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Keywords

About this book

The academic conference Trends in Business Communication (TIBCOM) addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022.

Editors and Affiliations

  • Marketing & Communication Management; Digital Marketing, University of Applied Sciences, Kufstein, Austria

    Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin

About the editors

​Prof. (FH) Dr. Peter Schneckenleitner is Professor for Communication Management for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. His research focuses on strategic communication and digital interaction.

Prof. (FH) Dr. Wolfgang Reitberger is Director of Studies for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. He currently focuses on innovative learning and teaching methods, social media and digital disruption.


Prof. (FH) Dr. Alexandra Brunner-Sperdin is a Professor of Marketing and Vice Dean for the Bachelor Marketing & Communications Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. Her area of expertise is customer experience, service design and employer attractiveness in tourism.

Bibliographic Information

  • Book Title: Conference Proceedings Trends in Business Communication 2022

  • Editors: Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin

  • DOI: https://doi.org/10.1007/978-3-658-40619-6

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2023

  • Softcover ISBN: 978-3-658-40618-9Published: 31 May 2023

  • eBook ISBN: 978-3-658-40619-6Published: 30 May 2023

  • Edition Number: 1

  • Number of Pages: VI, 249

  • Number of Illustrations: 40 b/w illustrations

  • Topics: Marketing, Business Strategy/Leadership

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