Zusammenfassung
Zur erfolgreichen Digitalisierung sollten die Unternehmen bei der Festlegung ihrer Digitalisierungsstrategie solche Faktoren berücksichtigen, welche die digitalen Innovationen aus dem Inneren eines Unternehmens heraus begünstigen. Diese Faktoren stellen die Analyse des eigenen Unternehmens, der Wettbewerber und Unternehmen aus anderen Branchen in Bezug auf den aktuellen Digitalisierungsstand, die Einbindung von Kunden und Mitarbeitern in den digitalen Innovationsprozess, die Analyse von Big Data zur besseren Adressierung von Kundenbedürfnissen in den digitalen Innovationen sowie das Rapid Prototyping von digitalen Innovationsideen dar. Die dadurch begünstigte Generierung und Implementierung von digitalen Innovationen rund um die Dienstleistungsprozesse und Produkte eines Unternehmens trägt zur erfolgreichen digitalen Transformation eines Unternehmens bei.
Abstract
To succeed in digitalization, companies should pay attention to factors supporting digital innovations within a company while formulating their digitalization strategy. These factors are presented by the analysis of the own company, the competitors as well as firms from other industries with regards to their digitalization status, the involvement of customers and employees into the digital innovation process, the analysis of Big Data to better address the customer needs in digital innovations as well as rapid prototyping of digital innovation ideas. The fostering of the generation and implementation of digital innovations in service processes and products of a company by means of these factors contributes to a successful digital transformation of a company.
Das Forschungsprojekt ARinFLEX wurde mit Mitteln des Bundesministeriums für Bildung und Forschung (BMBF) gefördert (Förderkennzeichen: 02K14A080).
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
Notes
Literatur
Baesens B, Bapna R, Marsden J, Vanthienen J, Zhao J (2016) Transformational Issues of Big Data and Analytics in Networked Business. MIS quarterly 40 (4): S. 807–818.
Bharadwaj A, El Sawy O, Pavlou P, Venkatraman N (2013) Digital Business Strategy: Toward a Next Generation of Insights. MIS quarterly 37 (2): S. 471–482.
Bruhn M, Stumpf M (2011) Entwicklungsstand der Integrierten Kommunikation in Unternehmen – Forschungsstand, empirische Befunde, Bewertungsansatz. der markt 50 (3): S. 141–156.
Cadwallader S, Burke Jarvis C, Bitner M, Ostrom A (2010) Frontline employee motivation to participate in service innovation implementation. Journal of the Academy of Marketing Science 38 (2): S. 219–239.
Cao Q, Jones D, Sheng H (2014) Contained nomadic information environments: Technology, organization, and environment influences on adoption of hospital RFID patient tracking. Information & Management 51 (2): S. 225–239.
Chesbrough H, Crowther AK (2006) Beyond high tech: early adopters of open innovation in other industries. R&D Management 36 (3): S. 229–236.
Enkel E, Gassmann O, Chesbrough H (2009) Open R&D and open innovation: exploring the phenomenon. R&D Management 39 (4): S. 311–316.
Friedlmaier M, Tumasjan A, Welpe I Disrupting industries with blockchain: The industry, venture capital funding, and regional distribution of blockchain ventures. In: Proceedings of the Hawaii International Conference on System Sciences, 2018.
Gemser G, Perks H (2015) Co-Creation with Customers: An Evolving Innovation Research Field. Journal of Product Innovation Management 32 (5): S. 660–665.
Godart F, Maddux W, Shipilov A, Galinsky A (2015) Fashion with a foreign flair: professional experiences abroad facilitate the creative innovations of organizations. Academy of Management Journal 58 (1): S. 195–220.
Hess T, Benlian A, Matt C, Wiesböck F (2016) Options for Formulating a Digital Tansformation Strategy. MIS Quarterly Executive 15 (2): S. 123–139.
Mahr D, Lievens A, Blazevic V (2014) The Value of Customer Cocreated Knowledge during the Innovation Process. Journal of Product Innovation Management 31 (3): S. 599–615.
Matt C, Hess T, Benlian A (2015) Digitale Transformation Strategies. Business & Information Systems Engineering 57 (5): S. 339–343.
McAfee A, Brynjolfsson E (2012) Big Data: The Management Revolution. Harvard Business Review 90 (10): S. 60–68.
Melton H, Hartline M (2010) Customer and Frontline Employee Influence on New Service Development Performance. Journal of Service Research 13 (4): S. 411–425.
Nambisan S, Nambisan P (2008) How to profit from a better “virtual customer environment" Sloan Management Review 49 (3): S. 53–61.
Pickton D, Wright S (1998) What's swot in strategic anaylsis? Strategic Change 7 (2): S. 101–109.
Piller F, Walcher D (2006) Toolkits for idea competitions: a novel method to integrate users in new product development. R&D Management 36 (3): S. 307–318.
Porter M (1991) Towards a Dynamic Theory of Strategy. Strategic Management Journal 12: S. 95–117.
Przybilla L, Klinker K, Wiesche M, Krcmar H A Human-Centric Approach to Digital Innovation Projects in Health Care: Learnings from Applying Design Thinking. In: 22nd Pacific Asia Conference on Information Systems (PACIS 2018), Yokohama, Japan, 2018a.
Przybilla L, Schreieck M, Klinker K, Pflügler C, Wiesche M, Krcmar H Combining Design Thinking and Agile Development to Master Highly Innovative IT Projects. In: Projektmanagement und Vorgehensmodelle 2018, Düsseldorf, 2018b.
Rai A (2017) Diversity of Design Science Research. MIS quarterly 41 (1): S. iii–xviii.
Schawel C, Billing F (2018) SWOT-Analyse (Strategische Unternehmensanalysekonzepte). In: Schawel C, Billing F (Hrsg.) Top 100 Management Tools: Das wichtigste Buch eines Managers Von ABC-Analyse bis Zielvereinbarung. Springer Gabler, Wiesbaden, S. 331–333.
Schlachtbauer T, Schermann M, Krcmar H Do Prototypes Hamper Innovative Behavior in Developing IT-based Services? In: International Conference on Information Systems, Milan, Italy, 2013.
Schreieck M, Pflügler C, Wiesche M, Krcmar H (eds) (2018) Ideengenerierung durch Accelerator und Entwicklerportale. Management digitaler Plattformen. Springer Fachmedien, Wiesbaden.
Schreieck M, Wiesche M How Established Companies Leverage IT Platforms for Value Co-Creation – Insights from Banking. In: Twenty-Fifth European Conference on Information Systems (ECIS 2017), Guimarães, Portugal, 2017.
Schwarzmüller T, Brosi P, Duman D, Welpe I (2018) How does digital transformation change organizations? A comprehensive framework on expected changes in work design and leadership. Management Revue 29 (3).
Storey C, Cankurtaran P, Papastathopoulou P, Hultink E (2016) Success Factors for Service Innovation: A Meta-Analysis. Journal of Product Innovation Management 33 (5): S. 527–548.
Welpe I, Brosi P, Schwarzmüller T (2018) Digital Work Design – Die Big Five für Arbeit, Führung und Organisation im digitalen Zeitalter. Campus Verlag, Frankfurt a. M.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 Der/die Autor(en), exklusiv lizenziert durch Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature
About this chapter
Cite this chapter
Moker, A., Brosi, P., Welpe, I.M. (2021). Digitalisierungsstrategie: Der Ausblick. In: Wiesche, M., Welpe, I.M., Remmers, H., Krcmar, H. (eds) Systematische Entwicklung von Dienstleistungsinnovationen . Informationsmanagement und digitale Transformation. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-31768-3_31
Download citation
DOI: https://doi.org/10.1007/978-3-658-31768-3_31
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-31767-6
Online ISBN: 978-3-658-31768-3
eBook Packages: Business and Economics (German Language)