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Die Ökonomie sozialer Medien

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Zusammenfassung

Der Beitrag erläutert aufbauend auf dem Konzept der ökonomischen Wertschöpfung und den charakteristischen Eigenschaften sozialer Medien deren Auswirkungen auf der Ebene der einzelnen Unternehmung, ganzer Wirtschaftsbereiche – insbesondere der Medienindustrien – bis hin zur Gesamtwirtschaft. Darüber hinaus werden die heute großen Plattformbetreiber und deren Herausforderer aus der zweiten Reihe als einflussreiche ökonomische Akteure vorgestellt, spezielle Effekte sozialer Medien in den Kernbereichen ökonomischen Handelns eingeführt sowie Defizite des Kenntnisstandes in Zeiten weiter zunehmender Vernetzung nicht nur von Menschen mit Menschen, sondern auch mit Artefakten, Orten und künstlichen Intelligenzen aufgezeigt.

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  1. Macromedia University of Applied Sciences, München, Deutschland

    Castulus Kolo

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  1. Leibniz-Institut für Medienforschung, Hamburg, Deutschland

    Jan-Hinrik Schmidt

  2. Technische Universität Braunschweig, Braunschweig, Deutschland

    Monika Taddicken

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Kolo, C. (2022). Die Ökonomie sozialer Medien. In: Schmidt, JH., Taddicken, M. (eds) Handbuch Soziale Medien. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-25995-2_17

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