Abstract
Social media present businesses with many opportunities for interacting with customers, potential customers, and other stakeholders. Company sponsored blogs, forums, and wikis and uses of Facebook, LinkedIn and Twitter create new ways for companies to engage in a wide variety of activities ranging from product development to direct sales and marketing.
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© 2011 Springer-Verlag Berlin Heidelberg
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Picard, R.G. (2011). Strategic Uses of Social Media for Businesses. In: Salmela, H., Sell, A. (eds) Nordic Contributions in IS Research. SCIS 2011. Lecture Notes in Business Information Processing, vol 86. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-22766-0_1
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DOI: https://doi.org/10.1007/978-3-642-22766-0_1
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-22765-3
Online ISBN: 978-3-642-22766-0
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