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The Impact of Social Media on E-Commerce and Marketing

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Digitalisation: Opportunities and Challenges for Business (ICBT 2022)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 621))

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Abstract

This paper reviews how social media has impacted e-commerce and marketing. Social media has a big role today for companies and consumers. Businesses use it for communication, marketing, and other ways to gain profit. The youth around the world are heavy users of social media, including for online purchases. Therefore, businesses are increasingly employing social media within their companies to compete in this digital age.

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Author information

Authors and Affiliations

  1. Ahlia University, Manama, Bahrain

    Alyaa Khalaf, Ateqa Radhi, Maysa Al Mascati, Mohamed Moosa & Allam Hamdan

  2. University of Business and Technology, Jeddah, 21448, Kingdom of Saudi Arabia

    Sharifah Syed-Ahmad

Authors
  1. Alyaa Khalaf
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  2. Ateqa Radhi
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  3. Maysa Al Mascati
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  4. Mohamed Moosa
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  5. Allam Hamdan
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  6. Sharifah Syed-Ahmad
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Corresponding author

Correspondence to Allam Hamdan .

Editor information

Editors and Affiliations

  1. Northern Cyprus Campus, Middle East Technical University, Kalkanlı, Türkiye

    Bahaaeddin Alareeni

  2. College of Business and Finance, Ahlia University, Manama, Bahrain

    Allam Hamdan

  3. University College of Bahrain, Manama, Bahrain

    Reem Khamis

  4. Lebanese American University, Beirut, Lebanon

    Rim El Khoury

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© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG

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Khalaf, A., Radhi, A., Al Mascati, M., Moosa, M., Hamdan, A., Syed-Ahmad, S. (2023). The Impact of Social Media on E-Commerce and Marketing. In: Alareeni, B., Hamdan, A., Khamis, R., Khoury, R.E. (eds) Digitalisation: Opportunities and Challenges for Business. ICBT 2022. Lecture Notes in Networks and Systems, vol 621. Springer, Cham. https://doi.org/10.1007/978-3-031-26956-1_15

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  • DOI: https://doi.org/10.1007/978-3-031-26956-1_15

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-26955-4

  • Online ISBN: 978-3-031-26956-1

  • eBook Packages: EngineeringEngineering (R0)

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