Abstract
The final chapter of this section deals with the question how to build and maintain a positive reputation among the financial community, the most powerful stakeholder group concerning the monetary consequences of reputation damages. Gabbioneta, Ravasi, and Mazzola therefore describe the drivers influencing reputation among analysts and investors and provide recommendations for the vital communication of long-term strategic plans, knowledgeable managers, and corporate governance structures.
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Gabbioneta, C., Mazzola, P., Ravasi, D. (2011). Corporate Reputation and Stock Market Behavior. In: Helm, S., Liehr-Gobbers, K., Storck, C. (eds) Reputation Management. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-19266-1_20
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