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Reputation Management

  • Sabrina Helm
  • Kerstin Liehr-Gobbers
  • Christopher Storck

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-vii
  2. Introduction

    1. Front Matter
      Pages 1-1
    2. Kerstin Liehr-Gobbers, Christopher Storck
      Pages 17-20
  3. Approaching Corporate Reputation

    1. Front Matter
      Pages 21-21
    2. Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck
      Pages 23-25
    3. Kerstin Liehr-Gobbers, Christopher Storck
      Pages 27-30
    4. Stephan Voswinkel
      Pages 31-45
    5. Nuno Zarco da Camara
      Pages 47-58
    6. Claudia Fisher-Buttinger, Christine Vallaster
      Pages 59-73
    7. Kevin Money, Carola Hillenbrand, Steve Downing
      Pages 75-88
  4. Measures and Impacts

    1. Front Matter
      Pages 89-89
    2. Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck
      Pages 91-92
    3. Kerstin Liehr-Gobbers, Christopher Storck
      Pages 93-98
    4. Sabrina Helm, Christian Klode
      Pages 99-110
    5. Grahame Dowling, Warren Weeks
      Pages 111-125
    6. Gianfranco Walsh, Sharon E. Beatty, Betsy Bugg Holloway
      Pages 151-161
    7. Esther de Quevedo Puente, Juan B. Delgado García, Juan M. de la Fuente Sabaté
      Pages 163-178
  5. Reputation Management in Practice

    1. Front Matter
      Pages 179-179
    2. Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck
      Pages 181-182
    3. Kerstin Liehr-Gobbers, Christopher Storck
      Pages 183-188
    4. Sabine A. Einwiller, Michael M. Kuhn
      Pages 189-200
    5. Michael Stopford
      Pages 201-214
    6. Claudia Gabbioneta, Pietro Mazzola, Davide Ravasi
      Pages 215-229
  6. Future Trends of Reputation Management

    1. Front Matter
      Pages 231-231
    2. Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck
      Pages 233-234
    3. Kerstin Liehr-Gobbers, Christopher Storck
      Pages 235-238
    4. Carl Brønn, Grahame Dowling
      Pages 239-255
    5. Frank Brettschneider, Matthias Vollbracht
      Pages 267-289
  7. Back Matter
    Pages 291-297

About this book

Introduction

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

Keywords

Corporate Communication Corporate Reputation Public Relations Reputation Reputation Management Reputation Risks

Editors and affiliations

  • Sabrina Helm
    • 1
  • Kerstin Liehr-Gobbers
    • 2
  • Christopher Storck
    • 3
  1. 1., Retailing and Consumer SciencesThe University of ArizonaTucsonUSA
  2. 2., Strategieberatung für Kommunikation GmbHHering Schuppener ConsultingDuesseldorfGermany
  3. 3., Strategieberatung für Kommunikation GmbHHering Schuppener ConsultingDuesseldorfGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-19266-1
  • Copyright Information Springer-Verlag Berlin Heidelberg 2011
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-642-19265-4
  • Online ISBN 978-3-642-19266-1
  • Buy this book on publisher's site