Abstract
After having analyzed various measurement methods in the previous section, the following five chapters turn away from a theoretical scrutiny and focus on applied Reputation Management. Various case studies from blue-chip companies will provide the reader with hands-on examples of how to manage corporate reputation.
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© 2011 Springer-Verlag Berlin Heidelberg
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Helm, S., Liehr-Gobbers, K., Storck, C. (2011). Overview. In: Helm, S., Liehr-Gobbers, K., Storck, C. (eds) Reputation Management. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-19266-1_16
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DOI: https://doi.org/10.1007/978-3-642-19266-1_16
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Publisher Name: Springer, Berlin, Heidelberg
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Online ISBN: 978-3-642-19266-1
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