Abstract
An evolving program of scholarship has demonstrated that those who use the news media are able and willing to assess those media on a number of dimensions. For example, audience members evaluate the media in terms of the completeness of the story they tell, the biases they harbor, and fairness of their coverage. Some have termed these “naive” or commonsense theories about how the media operate and about the nature of the news they contain. Growing evidence exists that these “naive” theories have impact on the ways audience members use the media and the consequences of that use.
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Becker, L.B., Kosicki, G.M. (1998). A Comparative Study of the Role of Media Evaluations: German and U.S. Differences and Similarities. In: Holtz-Bacha, C., Scherer, H., Waldmann, N. (eds) Wie die Medien die Welt erschaffen und wie die Menschen darin leben. VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-322-90440-9_14
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DOI: https://doi.org/10.1007/978-3-322-90440-9_14
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