Abstract
This white paper explores the technical support that exists for advertising on theweb, and compares several techniques that make advertising possible. It is intended for people who need to understand the technical limitations and advantages of the web medium. Conclusion: no one method is right for everyone. Many methods are extremely complex to implement and get right — make sure to budget an appropriate amount of time and development resources.
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© 2000 Friedr. Vieweg & Sohn Verlagsgesellschaft mbH, Braunschweig/Wiesbaden
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Shields, T. (2000). Technical White Paper: Advertising on the Web. In: Webvertising. Vieweg+Teubner Verlag. https://doi.org/10.1007/978-3-322-86793-3_27
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DOI: https://doi.org/10.1007/978-3-322-86793-3_27
Publisher Name: Vieweg+Teubner Verlag
Print ISBN: 978-3-322-86795-7
Online ISBN: 978-3-322-86793-3
eBook Packages: Springer Book Archive