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Webvertising

The Ultimate Internet Advertising Guide

  • Editors
  • SCN Education B.V.

Table of contents

  1. Front Matter
    Pages 1-10
  2. An Introduction to Online Advertising

    1. Front Matter
      Pages 11-11
    2. Tom Hyland
      Pages 13-17
    3. Coshe.com
      Pages 19-26
    4. Lee Weiner
      Pages 27-30
    5. Nocturnecom
      Pages 31-34
    6. The H.W. Grady College of Journalism and Mass Communication
      Pages 35-37
    7. BJ Webvertising
      Pages 39-49
  3. Online vs Traditional Marketing

    1. Front Matter
      Pages 51-51
    2. Channel One
      Pages 53-73
    3. Peppers and Rogers Group
      Pages 75-77
    4. David M. Raab
      Pages 91-96
  4. Optimizing an Online Campaign

    1. Front Matter
      Pages 97-97
    2. Rex Briggs, Horst Stipp
      Pages 99-128
    3. Rick Boyce
      Pages 145-149
    4. Bill Doyle, Mary A. Modahl, Ben Abbott
      Pages 151-155
    5. Intel Corporation
      Pages 157-166
    6. USWeb Corporation
      Pages 167-181
  5. Ways to Measure

    1. Front Matter
      Pages 211-211
    2. eMarketer “the authority on business online”
      Pages 217-218
    3. Nicole Goldstein
      Pages 219-229
  6. Tips

    1. Front Matter
      Pages 233-233
    2. Binnie Perper
      Pages 235-237
    3. Nick Bullimore
      Pages 239-242
  7. Webvertising In-Depth

    1. Front Matter
      Pages 243-243
    2. Meredith Little
      Pages 245-252
    3. Internet Marketing Company
      Pages 253-256
    4. Michelle Feit
      Pages 269-270
  8. Back Matter
    Pages 271-271

About this book

Introduction

It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.

Keywords

Advertisement Advertising Internet Webvertising branding marketing online

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-322-86793-3
  • Copyright Information Vieweg+Teubner Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2000
  • Publisher Name Vieweg+Teubner Verlag
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-322-86795-7
  • Online ISBN 978-3-322-86793-3
  • Buy this book on publisher's site